Staff at 11 Derby companies are to benefit from a unique loyalty card scheme for independent businesses - a new scheme devised by Bondholder Smith Partnership.
The INDE card will offer discounts to those who work at independent organisations in the city to try to ensure the future of a diverse, vibrant, and sustainable high street.
INDE was the concept of Smith Partnership’s Business Development Executive, Tom Erskine who said “We believe that a city centre, populated by thriving businesses is essential for the future success of Derby and that is why we are so keen to support other independent companies and organisations. The INDE loyalty card scheme means that our respective employees will be encouraged to support each other while, of course, being given some great offers."
Hattie Shaw, Marketing Manager of BEAR, said: “Derby has an incredibly tight-knit and welcoming community of independent businesses; a community that we are immensely proud to be a part of."
Andy Darke, Events Manager at Bustler Market, said: “We didn’t hesitate when asked to be involved with INDE as it supports two things that are pivotal to Bustler Market; being local and independent. The more businesses involved means more support for local, independent business.”
And Megan Patrick, Marketing and Communications Manager at Bondholder Derby County Community Trust said: “We wanted to be involved with the INDE scheme to showcase to other businesses and charities that the way we can work together and complement one another’s provision isn’t always obvious but can be extremely effective.”
To find out more about INDE, or to have your business participate in the loyalty scheme, please contact Tom Erskine at email@example.com.