DE22 Creative

DE22 Creative are walking tall

Bondholder DE22 Creative, of Friargate, Derby and Alfreton based safety footwear specialists Rock Fall UK are making big strides together in their newly formed partnership.
In late 2017 DE22 were the carefully selected creative agency to develop the new mainline catalogue range for Rock Fall, the second-generation specialist safety footwear manufacturer. DE22 demonstrated an unrivalled desire to work with the company, and with their approach of adding value at every stage and results driven strategic input, Rock Fall had great confidence in DE22 becoming their partner of choice for this project.
Paul Wilson, Marketing Manager at Rock Fall said: “Our last catalogue was incredibly well received by our customers and the rest of the industry, even being recognised in an international award. We knew that our customers were expecting even better this time around and the importance of the right creative partner to achieve this can’t be stressed highly enough. The team at DE22 have embraced this project and understood the fundamental information behind our sometimes highly technical products in a way that no other agency has before.”
As a result, DE22 have secured a pronounced and comprehensive rebrand with Rock Fall.
Speaking about the rebrand, Martin Griffiths, MD of DE22 said: “Rock Fall have a fantastic name and great heritage behind their business. They have an impressive and extensive range of ‘Industry Defining’ products which we were excited about helping to promote. During the development of the catalogue it was clear that the team wanted to evolve their growing brand and plans were conceived for the current rebranding project. DE22 were happy to be on board developing Rock Fall’s brand guidelines and advising on creative look and feel to reflect the company’s core values and in turn enabling strategic development.”

Change for DE22

Bondholder DE22 has increased its team by six new members in 2017, and has come to a new motivation which has led to a rethink of the brand.

Managing Director, Martin Griffiths said: “Collectively we felt it was time to re-address our brand to reflect our evolution as a business. We embraced the same processes we undertake for our clients, and honestly, something that we do as second nature every day is a tricky thing to do for yourselves. We’ve invested in our brand for the future to reflect the people we have and the products we offer. Our aim, always, is to create beautifully crafted design but we want it to have real purpose, real long term ROI for our clients. We want to continue to forge lasting relationships and refining our culture will help us to do this. People buy from other people, not corporations so it was really important for our tone of voice to show our personality."

Based on Friargate Derby, DE22 was formed in 2010 have developed a strong team but are still looking to grow to cope with demand.

Tamsyn Port, Creative Lead commented: “We can’t wait to unveil our new site and show you what we’ve been working on. We have an awesome team at DE22 with a diverse range of skills and I’m excited to see what the future will bring. We will continue to add to our collective of passionate creatives, strategists and marketeers with the right people who share our vision.” 

Having been Marketing Derby Bondholders for over 5 years they have created strong client relationships within the city, and have now proven they have the capabilities and resources to provide outstanding results for leading national brands.


DE22's UK-Wide Campaign

Bondholder DE22 Creative is about to complete a consumer outreach campaign for Halewood International's Eisberg Wine.

As part of the outreach campaign which can be viewed at , the Bondholder company delivered the full management of a UK-wide competition, designed the neck collar that sits on130,000 promotional bottles, which are still available in Tesco, Sainsbury’s, Morrisons, Ocado, Co-op, Asda and Waitrose supermarkets across the UK.

The competition has been strategically timed to run during the OVO Energy Tour of Britain due to Eisberg sponsoring the Sprint Jersey for the event as well as a short time before and after. The cycling market is the main target audience for the competition, with first prize being a Canyon Ultimate Road Bike worth over £2,000.

DE22 Creative has managed the whole process: creating the competition, branding, collar design, designing and launching the landing pages for the competition, management of data and drawing and notification of winners, which is yet to take place.

Andrew Turner of Halewood International said: “DE22 has improved and built on the Eisberg brand, taking it to another level by understanding our market.”

Martin Griffiths of DE22 added: “To be able to support Eisberg with its marketing activity for the OVO Tour Of Britain has really allowed us to cement the position of the brand. At present the entry levels are exceeding expectations which delivers on the agreed ROI, so pop along to Tesco buy a bottle and enter.”

A Creative Collaboration has called upon fellow Bondholder DE22 Creative to help in its rebrand. 

Managing Director of explains how the company was ready for a new look: “Our website was launched in 2015 and has gone from strength to strength in so many ways including website visitor numbers and business partnerships created.

"I felt that 2017 was the perfect time for us to have our logo ‘freshened up’ and we knew that DE22 Creative would be the best people to contact.” 

After DE22 Creative gave DerbyDaysOut two concepts to choose from, they decided to open it up to public voting. Natalie explains the reason behind this: “Our social media followers are very important to us as a business and we feel we have a strong connection with them, therefore we wanted them to have a say in the new logo."

The winning design, ‘The Heart of Derby’, uses abstract vector icons that represent different things that can be done in Derby whilst forming the shape of a hand already associated with the brand identity. 

A Spokesperson for DE22 Creative said: "It was a privilege to work alongside DerbyDaysOut to produce their new logo. As a creative design agency in the heart of Derby we wanted to create a logo that represented the city in a fun, creative and engaging way.

"We were delighted with the feedback on both concepts and are equally happy with the design the public chose.”




New Business Lounge launched

Business executives looking for a quiet place to do work can now take advantage of Bondholder Derby Conference Centre's newly-launched Business Lounge.

Facilities include private meeting pods, free parking, superfast broadband and refreshments. Customers will also benefit from discounts on meeting rooms and hotel accommodation.

Mike Ebbitt, Managing Director of Derby Conference Centre, said: "The Business Lounge is a natural extension to our successful conferencing and events facilities and addresses a real need in the city. It is a brand new concept to Derby and has been specially designed as the perfect environment to enable business executives and managers to gain an uninterrupted time to focus on their work."

Fellow Bondholder DE22 Creative is working with the Conference Centre to support the launch as part of the marketing rebrand for the venue. Martin Griffiths, Managing Director of DE22 Creative, said: "This is a fantastic facility for business people to have the head space to work on their business without interruption and reflects Derby's increasing stature as a great place to do business on an international stage."

For more information or to book a tour of the new facilities, please call Lauren Docksey or Danielle West on (01332) 861 831 or visit the website.

DE22 assists Fisch rebrand

Bondholder DE22 Creative has worked together with fellow Bondholder Fisch Design to create an entirely new brand, including new website and marketing material.

We finally feel like we have bolder representation of Fisch Design
— Steve Gill, Managing Director of Fisch Design

Fisch Design's brief stated that it needed to do more than just overhaul its website. Steve Gill, Managing Director, said: "We have had to really focus and face up to so many issues within our business and challenge the way we do pretty much everything."

DE22 used it's distillation process which involves probing deep into the business and discovering exactly what makes the team tick.

Steve concluded: "We finally feel like we have bolder representation of Fisch Design so that our customers can share that feel good factor and have the confidence that we are the agency that delivers."