Creative

Uni invests in Derby graduate

Ed Hollands, in front of one of his innovative lorry adverts

Bondholder University of Derby has invested in innovative truck advertising from fellow Bondholder DrivenMedia — owned by University of Derby graduate, Edward Hollands.

Last year Edward set up his business supplying advertising space on lorries after saving thousands of pounds while working at a supermarket. He came up with the idea to display adverts on the side of HGV trucks in a bid to help struggling logistics companies create additional revenue streams. This service allows companies to take advantage of the UK's densely populated roads and motorways to target commuters.

Edward said: "The University of Derby has been fantastic. Staff were involved and encouraging throughout my studies. Since my graduation, they have kept in touch and continued to provide practical support to me in my venture. To top it off, they saw the potential of my lorry advertising and became my client."

Jenny Baldwin, Recruitment and Marketing Manager for the College of Business at the University of Derby, commented: "It's fantastic to see Edward doing so well and it's great that we can now be his client and hopefully help him grow and develop further."

Edward manages more than 300 trailers across the UK, designing adverts and buying curtains for the side of vehicles to help advertise different products and companies.

Innovative client portfolio doubles agency turnover

Joint Directors of Frogspark, Liam Nelson and Rob Twells.

Joint Directors of Frogspark, Liam Nelson and Rob Twells.

New Bondholder and digital agency Frogspark has announced it has doubled turnover in the last 12 months thanks to a number of leading-edge businesses in its expanding client portfolio.

The attention to detail and dedication shown by the team has helped us attract some great clients, all of which we form long term working relationships with to improve every aspect of their online presence.
— Rob Twells, Director of Frogspark

Clients include a number of innovative companies including Kifi, an American company based in Silicon Valley which was recently acquired by Google. Frogspark is a long-term partner with Kifi and works with the firm on lead-generating marketing webpages to increase sign-ups. The Derby-based agency also helped drive Kifi's user base from thousands to over 100,000.

Another Frogspark client, Fresh Fitness Food, provides fitness-based and macronutrient-specific meals to clients in and around London, including Team GB athletes and high-profile sportspeople. Frogspark developed the company's custom CRM and streamlined its previous paper-based process into an easy cloud-based solution.

Short film-maker wins five international awards

Lead actor in  The Carer  Peter Eyre

Lead actor in The Carer Peter Eyre

University of Derby lecturer, Dr Christine Templeton-Parker, has won five Awards of Excellence for her short film The Carer in the Best Shorts Film Competition based in Los Angeles, USA.

Christine, both writer and director of The Carer, said she was thrilled by the nods and particularly pleased for 'Seen Ya Rights' - the real life Derby-based campaigners for dignity in elderly care who inspired her story. She commented: "The Carer is about what happens when an elderly gay man feels pressured to return to the closet in his dying days. It's a story for everyone, about finding a way to retain your identity and dignity at a time of crisis."

Lead actor Peter Eyre added: "I was very struck first of all by the originality of the theme. There are not many films made about elderly people, and certainly very few films, or none about elderly homosexual men. What I really loved about the script was the delicacy of the story telling, and a kind of poetic element which made it subtle and touching, not preachy or journalistic."

The Carer is a 'Shine A Light' project - an initiative by Bondholder Derby QUAD for those over 60 in Derby and Derbyshire to show that retirement and old age is a time to enjoy our passions, as well as learn new skills.

The Best Shorts Competition recognises film, television, videography and new media professionals who demonstrate exceptional achievement in craft and creativity, and those who produce standout entertainment or contribute to profound social change.

The Carer joins the ranks of other high-profile winners of this internationally-respected award including The Weinstein Company for Market Hours, Disney Interactive for Vinlymation: A Love Story and Oscar-winning production Mr. Hublot from Laurent Witz from Luxembourg.

Essential Print's 'Awesome Foursome'

After celebrating five years in business, Bondholder Essential Print Services has appointed two new Print Angels and a Creative Artworker.

Lindsey Greasley and Katie Fitzpatrick join the company as Print Angels, whilst Lee Johnson is joining the team as the Creative Artworker.

Entrepreneur Yvonne Gorman started her business on 1st April 2011 and immediately signed up as a Marketing Derby Bondholder.

Yvonne commented: "I'm proud to be Derby born and bred so it was a no-brainer for me to want to shout about my city and get to know its local businesses and industries."

"We're like a print consultancy. We talk to businesses not only about printing but also about how they plan to distribute promotional items such as business cards, leaflets and brochures. Having hundreds left over in a cupboard doesn't help anyone."

"I love running a business in an incredible city. It's onwards and upwards for me, the team and for Derby", Yvonne concluded.

Koobr lays new roots in historic surroundings

Fast-growing Bondholder Koobr has moved to Marble Hall, the newly renovated and iconic former Rolls-Royce building owned and managed by Connect Derby.

Managing Director Craig Barker said: “We’ve enjoyed a wonderful time at our old studios but it feels like we’ve outgrown them now. After a successful few years since we first moved in, we want to continue pushing things to the next level. We’ve more than doubled in size, acquiring some very talented team members along the way; and that’s really enabled us to bolster and broaden our expertise as a brand communications company.”

Marble Hall boasts over 40 offices, super-fast broadband, car parking, and meeting facilities amongst other benefits. “Banks Mill was a perfect environment to help us get to the level we are at now” says Craig. “We’ve benefitted so much as a growing company with their support. Moving to a building with such a rich, respectable heritage and diverse business community as this, feels like a natural progression for Koobr.”

Koobr is actively recruiting to fill several roles over the next few months and is currently on the lookout for a talented business development manager. 

Bondholders create UK's first social media wedding

Zoe Anastasi, 34, and Will Diggins, 32, are planning on having the UK's first official social media wedding

Co-ordinated by Bondholder and social media expert, Status Social, the UK's first social media wedding will be taking place in a collaboration of local businesses including three other Bondholders.

Gaining national coverage from the Daily Mail and BBC News, Zoe Anastasi's big day will be captured and broadcast by iPhone-carrying photographers every 15 minutes on social media. The ceremony will also be live-streamed over Twitter with social media walls at her reception.

Bondholder On Event Production will provide the wedding's giant social media screen whilst fellow Bondholder Status Social will monitor content. Bondholders Codemakers and WDA Branding create the website and branding respectively.

Zoe commented: "Your wedding day is the biggest day of your life. You worry that its over in 24 hours and I think it's great to enjoy the build-up, to get more people involved in it. It makes it more special."

Check out the full coverage on BBC News and Daily Mail as well as the full article and more information on Status Social's website.

ITV airing for Threeguru

Bondholder and Derby-based marketing agency Threeguru was recently commissioned by Graham Penny Auctions to create an animated TV advert to be aired on ITV Central.

Threeguru was given a brief to increase local exposure by developing an animated character to showcase the brand and property auction services on offer.

Video animation was our preferred communication channel when developing this project, it allowed us to be punchy and interesting in a way that video or photography couldn’t
— Luke Sherwin, Strategic Director at Threeguru

Luke Sherwin, Strategic Director at Threeguru, said: "Video animation was our preferred communication channel when developing this project, it allowed us to be punchy and interesting in a way that video or photography couldn't."

Chrissie Walker, Marketing Manager at Graham Penny Auctions commented: "The advert encompasses the wide range of residential properties we sell whilst focusing on Graham Penny Auctions as a brand. We are all thrilled with the end product and look forward to seeing it on ITV Central East as part of a concentrated campaign over the coming weeks."

Threeguru continues to work with Graham Penny Auctions on other creative projects including local press and email campaigns.

£500,000 funding for culture organisations

A consortium of creative and cultural organisations across Nottingham and Derby have been awarded £500,000 from Art Council England's Creative Local Growth Fund.

'The Big House' initiative is a collaboration between Bondholders Derby QUAD and Derby Theatre as well as The Creative Quarter Company, Nottingham's New Art Exchange and Broadway Nottingham.

The initiative will support more than 200 local businesses and 90 new enterprises - building on D2N2's plans for economic growth in the region's creative and digital industries. Support includes planning, marketing and finance advise as well as digital and technical expertise.

The consortium also includes the University of Derby, Nottingham Trent University and Nottingham City Council.

Adam Buss, Chief Executive of Derby QUAD, said: "The Big House programme will provide creative and digital businesses with support truly tailored to their needs and ambitions, whether they're a start-up or a SME with the potential to really grow. Our role will be to deliver both a real and virtual support and advocacy network, for digital creatives in Derby and Derbyshire, as well as peer-to-peer learning."

Sarah Brigham, Artistic Director and Chief Executive of Derby Theatre, said: "Our role will involve delivering a series of professional masterclasses as well as mentoring and peer-to-peer skill exchange workshops for emerging theatre companies, to develop an exciting new range of performances. This will build on the success of the In Good Company professional development programme for artists in the East Midlands."

The initiative is one of just nine initiatives in England to be awarded funding.

The Big House programme will provide creative and digital businesses with support truly tailored to their needs and ambitions
— Adam Buss, Chief Executive of Derby QUAD
Our role will involve delivering a series of professional masterclasses as well as mentoring and peer-to-peer skill exchange workshops for emerging theatre companies
— Sarah Brigham, Artistic Director and Chief Executive of Derby Theatre

Heavyweight designer joins Threeguru

Self-confessed Star Wars fan Ross Fletcher joins the team at threeguru

Self-confessed Star Wars fan Ross Fletcher joins the team at threeguru

Bondholder creative agency threeguru has recruited an experienced designer to join its already strong team.

The opportunity to join threeguru was too good to miss
— Ross Fletcher, Senior Creative Designer at threeguru

University of Derby graduate Ross Fletcher brings with him studio management experience, excellent communication skills and some well-established client relationships.

Ross joins the team as a Senior Creative Designer and commented: "The opportunity to join threeguru was too good to miss and will hopefully be the perfect fit for the next phase of my graphic design career."

Creative Director Chris Reynolds said: "The appointment of Ross has coincided with several key account wins where his creative input has been pivotal. Having a heavyweight designer of Ross' calibre on board will ensure threeguru continue to deliver cutting edge graphic design."

DE22 assists Fisch rebrand

Bondholder DE22 Creative has worked together with fellow Bondholder Fisch Design to create an entirely new brand, including new website and marketing material.

We finally feel like we have bolder representation of Fisch Design
— Steve Gill, Managing Director of Fisch Design

Fisch Design's brief stated that it needed to do more than just overhaul its website. Steve Gill, Managing Director, said: "We have had to really focus and face up to so many issues within our business and challenge the way we do pretty much everything."

DE22 used it's distillation process which involves probing deep into the business and discovering exactly what makes the team tick.

Steve concluded: "We finally feel like we have bolder representation of Fisch Design so that our customers can share that feel good factor and have the confidence that we are the agency that delivers."

Marketing agency growth leads to five new staff

Left to right: Connor Burton, Nick Alexander, Jack Thomson, Jonny Stringer, and Karol Hauszyld

Following an acquisition of a Derby-based creative agency, various appointments and a view to exceed a £1m turnover target, Bondholder Purpose Media is set to expand its range of services further this year.

The firm - based in South Normanton - was originally set up in 2009 as an e-commerce website and online marketing specialist, however it has now developed into a full service marketing agency. 

Purpose Media achieved 66% growth in turnover in 2014 and acquired Revolver Revolver back in October 2014. The firm has also recently appointed five new staff including:

  • Jonny Stringer - Marketing Manager
  • Karol Hauszyld - Client Support Apprentice
  • Jack Thomson - Client Support Apprentice
  • Connor Burton - PHP Developer
  • Nick Alexander - Senior Developer.
The most appropriate strategy to expand our business was to establish other divisions under the Purpose Media umbrella run by specialists in each new discipline
— Matt Wheatcroft, Managing Director at Purpose Media

Managing Director of Purpose Media, Matt Wheatcroft, said: "Breaking three vertebrae in my neck in the summer of 2015 was a huge turning point as it gave me a lot of time for reflection and planning. I returned to work and set about making the changes that would make the business independent of any one individual but still ensure fast and scaleable growth. Together with the management team it was decided that the most appropriate strategy to expand our business was to establish other divisions under the Purpose Media umbrella run by specialists in each new discipline who can manage and grow a bigger team as more clients come on board."

A new strategy has also been introduced to offer other related services such as video content, photography, blog copywriting, social media training and advice, press release writing and dissemination and enhanced SEO consultancy.

During 2016 the firm intends to acquire other local businesses with related skillsets that will complement the existing portfolio of services and help to improve the offer to clients. The ultimate goal of the new strategy is to reach £10m by 2020.

iBox expands onto Friar Gate

Bondholder iBox Security has announced 42 Friar Gate as its new headquarters following an impressive year of growth with a dozen new clients to add to its already impressive client base.

We have experienced major growth in the last year and to meet the needs of our increasing client base we need to invest in our people and our operations
— Sean Price, Managing Director at iBox-Security

The firm, which was previously based at Connect Derby's King's Chambers, has invested in office space totalling 1,900 sq ft and comes part of an ambitious five-year expansion plan.

Managing Director Sean Price said: "We have experienced major growth in the last year and to meet the needs of our increasing client base we need to invest in our people and our operations. This means taking a larger office space that can accommodate our growth, with the opportunity for even greater expansion over the next five years. In 2016 alone we expect to hire at least six new people to join our web, software and digital marketing teams. Strategically, Friar Gate is the perfect location for us, at the heart of Derby."

The new larger office space will enable a greater working environment for employees, as well as the opportunity and space for the company to expand its talent pool.

The force is strong with Silver Birch Creative

Marketing Derby Bondholder Silver Birch Creative has worked with Hawkify, a web design agency full of huge Star Wars fans. To celebrate the release of the new film, Silver Birch illustrated two scenes from the original Star Wars film.

Karl Shaw, Creative/Managing Director at Silver Birch Creative said: "We created characters of all staff members and dressed them as prominent figures from the films, Darth Vader, C3-PO, R2-D2 etc. The new illustrations will be used on their website and will go live to coincide with the release of the new film."

Karl continued: "It was great fun working on these illustrations and we could have quite happily illustrated more! We tried the Jedi mind trick to make two illustrations four but the force is strong with Hawkify." 

We can’t wait to see the new film too but as the little green fella says… “Patience you must have”

Bondholder design agency hungry for more

Lee Day from threeguru in front of one of the recipes for the Be Portion Size Wise marketing campaign

Leading design agency and Bondholder threeguru is celebrating end-of-year successes as it reports both a staggering 330% increase in turnover as well as a series of high-profile account wins.

Whilst the company already has existing customers including a FTSE 250 company, a Premier League football club and an award-winning Derbyshire-based photographer, threeguru has now taken on Derbyshire County Council as its newest client.

Current analytics suggest the target audience has responded well and has been receptive to the initial campaign creative and information
— Lee Day, Digital Guru at threeguru

The Be Portion Size Wise marketing campaign from the aims to target, engage and educate 19-64 year-olds in the county about the implications of being overweight - a topic which the team is passionate about.

Figures say that a disappointing 68.8% of Derbyshire's population is considered overweight or obese and nationally the issue costs the NHS £5.1bn each year. threeguru have there worked with Derbyshire County Council to create a series of infographics and downloadable recipes to increase social media engagement in the coming weeks and months.

threeguru's Lee Day commented: "Current analytics suggest the target audience has responded well and has been receptive to the initial campaign creative and information. threeguru will therefore be looking to build on that and encourage a 'genuine share factor' element with our creative approach, by engaging with Derbyshire's social media influencers and key stakeholders to improve the campaign reach."

The fantastic news precedes the agency's announcement to move into a bigger studio early next year.

Chris Redshaw joins WDA

Lee Waterhouse (left) welcomes new creative director Chris Redshaw (right) to the team at WDA Marketing.

Since parting with his own marketing and design agency earlier this year following an unfortunate series of knockbacks, Chris Redshaw has been snapped up by Bondholder WDA Marketing to fulfil his new role as creative director.

When Chris closed Revolver Revolver I was keen to get him in and show him around the studio. His understanding of the brand and design industry makes him a valuable asset to the team
— Lee Waterhouse, Managing Director at WDA Marketing

WDA Marketing has a host of recognisable brands under its belt as clients including Yamaha, Bridgestone, Continental, Royal Bank of Scotland and Black Horse.

The company has also worked closely with various Bondholder companies readers may be familiar with including Derby College, Derby Hospitals, Hannells, Innes England and Smith Partnership.

We wish you all the best in your new role, Chris!

Sean Price talks digital and skills development

Sean Price, Managing Director of Bondholder digital agency iBox discusses the need for entrepreneurs in Derby and his focus on delivering digital skills development in the city.

Derby is renowned for being a city of innovation, home to some of the greatest companies in the country. When you think of entrepreneurship in Derby, it’s easy to think of the likes of Mel Morris, however there are thousands of names you would never hear about, starting up in business, failing, and starting again.

As Managing Director of Derby based Digital agency iBox, our entrepreneurial spirit couldn’t be stronger. We believe in not only growing a fantastic business with incredible clients and a team of energetic people in-house that are all entrepreneurial in their own right, but developing the next generation of skilled workers for this digital era.

It’s a phrase we have all heard: ‘Fall down 7 times and get up 8’ - a true entrepreneur doesn’t give up, an entrepreneur will fight adversity and figure out solutions to problems that others do not. It’s with this in mind that with our digital creative agency iBox, we are tackling the two biggest problems we see in Derby.

The first being the skills crisis with our iBox Web & Software academy. In partnership with Derby College we give back our time to teach master-classes to students, provide work placements, and eventually jobs within our organisation thus developing the very best web designers, developers & digital marketers whilst discovering their individual talents over the course of the year-long programme.

Our academy operates side by side with others who are not just passionate, but obsessed (because that’s the level it takes) about their businesses such as

These companies launched their academies with Derby College alongside our own - it shows the level of entrepreneurship and dedication that exists in the city.

It doesn’t stop there, we also are incredibly passionate about supporting local entrepreneurs and their businesses through our derby.digital efforts.

Derby Goes Digital

Things are different...we've gone fully digital, and for Derby businesses, it is time to change.

Posted by Derby goes Digital on Friday, 16 October 2015

Our second initiative derby.digital aims to help promote and support the entrepreneurs of the city in developing their digital strategies and promoting local businesses to the world.

A common misconception is that 'going digital’ (web design, marketing, SEO, social media) is a costly investment, or is something that doesn’t need as much attention. This is what we aim to help educate companies with. Our derby.digital campaign is taking over a decade of experience in web and marketing to help companies with smaller budgets tackle the digital world and grow their businesses.

Being an entrepreneur is one of the most difficult and lonely paths to take in life - at iBox we want to help. As a rapidly growing digital agency in Derby, our e-Commerce website design work has been put in front of the likes of Richard Branson - our clients are all entrepreneurs. Working alongside really exciting, energetic people is what really keeps us buzzing every day.

GEW 2015 is another opportunity to look at and focus on those that are building the economy, taking the risks associated with greatness, and every last one should be celebrated.