Champions (UK) plc

Champions reach milestone

Bondholder Champions (UK) plc is celebrating after recruiting its 50th new member of staff this year and being recognised for its astonishing growth.

The family-owned firm has made an incredible leap in the list of the top 200 fastest-growing businesses in the East Midlands – moving from 197th place last year to 12th this year and will officially unveil its new £1m media centre at a ceremony in November.

“It really has been a very successful year so far for the company,” said Champions’ managing director Matthew Hayes. “There is currently much uncertainty in the wider business community over Brexit and the current political situation but we are continuing to show strong growth.

“Our results-focused approach has been very popular in previous economically challenging periods and we expect the same over the next year or so, as clients review their approach and demand more return from their investment.”

Champions, based in Costock, near Loughborough, works with a range of clients across its 10 areas of expertise, which include digital and marketing services, web design, public relations, social media support, publishing, advertising, managing events and working with celebrities.

“There are exciting times ahead for us as we recruit more staff and use our new digital media centre to help facilitate our rapid growth across these disciplines,” said Matthew. “And to see us now listed in 12th place in the region’s top businesses really is the icing on the cake.”

Hall is a Champion

Bondholder and leading East Midlands brand agency Champions (UK) plc has made a new, high-profile addition to its board.

Former regional Editor-in-Chief at media company Reach plc East Midlands and Marketing Derby Board member, Steve Hall, has been appointed Communications Director.

Over the course of a highly successful career Steve has managed the editorial teams of titles including the Nottingham Post, Leicester Mercury, Derby Telegraph. He also spent four years as Managing Director of four media businesses run by publisher Local World and has won a number of major industry awards, including being named ‘UK Regional Editor of the Year’.

In his exciting new role at Champions Steve will oversee the company’s strategic output, working closely with the PR, copywriting, social media and videography teams.

Discussing his appointment, Steve said: “I have worked with Champions on a number of projects in my previous roles and have always been impressed by their professionalism and commitment to delivering excellent results for the businesses they represent. I’m delighted to now be on board and to help our clients share their exciting stories with key audiences.”

A family run business, until 2017 Champions’ board of directors was solely made up of seven members of the Hayes family, including CEO John Hayes and Managing Director Matthew Hayes. However, the company has expanded rapidly in recent years, with turnover jumping from £17million to £30million.

To support this transformation, the company has already added former Managing Director of Trinity Mirror, East Midlands, David Simms as Group Sales Director, ex-Warwickshire cricket star Tim Munton as Director of Sport and former Office Managing Partner at the Leicester branch of Mazars Chris Darlington as Commercial Director. The business also added its first staff member to the board, with Amad Tababa being made Digital Director after four years of work in the company’s digital department.

Champions’ CEO John Hayes discussed Steve’s appointment to the board, explaining what he will bring to the team.

“We are thrilled to add Steve to our board of directors. He brings a number of qualities to Champions and his valuable experience in media will help to support our high quality outputs.”

Client wins from the Champions (UK) plc

Champions PLC RAF

Bondholders Champions (UK) plc New Business Team recently celebrated winning a host of new clients.

In addition to supporting the RAF Association’s PR and social media campaigns, Champions recently helped attract volunteers for the RAF100 appeal, celebrating the air force’s centenary.  The team will also help to create awareness and raise vital funds for the various events being held by the RAF Association across the UK.

Champions will be working with internationally renowned beard grooming company, Mo Bro’s on the company’s social media strategy, managing its Facebook, Twitter and Instagram platforms and providing digital advertising support. 

Having already worked successfully on the three marine motorsport global championships’ PR, Champions was recently asked by Powerboat P1 to promote the entire Miami Grand Prix race weekend across social media.

The team managed P1’s Facebook, Twitter and Instagram platforms for both the AquaX and Superstock events and coordinated a powerful social media advertising campaign to boost engagement and attendance. 

Champions Creative’s designers and copywriters were also engaged to refresh independent financial advisor, Margett Wealth's brand identity and rework proposal materials, giving Margetts’ new business pitches a dynamic, professional feel.

The Champions Web team is also rebuilding the website for West Midlands based wedding photography business, One Forever Films to lend it a more professional feel and greater search engine prominence to drive traffic.

Smooth Sailing

Bondholder Champions (UK) plc have been selected to implement a worldwide communications strategy for Powerboat P1 Management Ltd.

P1 are the global rights-holder for the P1 SuperStock powerboat championship, P1 AquaX personal watercraft championship and P1 Jetcross stand-up ski racing series, with offices in Florida, London and Malaysia.

The firm has chosen Champions to deliver a global communications service with the aim of bringing this exhilarating sport to a wider audience. Impressed with what Champions could offer in terms of in-house expertise, along with delivering a comprehensive PR strategy, the team will also offer social media support.

This latest signing highlights how successful Champions’ ‘Perfect 10’ business model is, which allows clients to pick and mix the right support for their business, as Champions’ Managing Director, Matthew Hayes, explains: “We are a full-service agency but appreciate that not every client needs a complete solution. In the case with Powerboat P1, they knew the level of support they required and we were able to tailor a package to suit which includes a blend of PR, digital and brand management.”

The ‘Perfect 10’ which forms Champions’ offering includes creative, marketing, advertising, media, publishing, digital, celebrity management, web, events and of course, PR.

Move with Smith Partnership

Bondholder Smith Partnership is launching a standalone conveyancing website entitled Move, to help its clients buy and sell property with professional expertise at every step.

Celebrating its 30th year in business in 2017, Smith Partnership has been working to launch the standalone on-line platform for many months alongside its design partner, and fellow Bondholder, Champions UK plc, to provide a more user-friendly experience and clear advice for the public, whether they are buying, selling or re-mortgaging.

Simon Rowley, Partner at Smith Partnership spoke about the launch and the benefits of Move: “Our ultimate goal at Smith Partnership Move is to ensure all our clients’ investments are protected and that the process of buying and/or selling is as stress-free as possible.
“Our new platform Move will tailor updates to suit each client, whether they want to be communicated with by phone, e-mail or in person – they can choose the channel we use, which offers them the best service to suit their lifestyle.
“I am also proud to be celebrating the company’s 30th anniversary this year and the investment in Move is a clear example of how the partners understand the importance of great communication, supported by technology. Over the years we have built an envied reputation for our straight-talking, client focused approach which I believe will continue for many years to come.”

The Derby Telegraph Business Awards 2017


The Derby Telegraph Business Awards 2017 have officially been launched.

Organised by Bondholders Derby Telegraph and Champions, the awards celebrate success, recognise achievement and highlight the innovative people and companies in Derbyshire who are putting our region on the map by boosting the economy while making a positive contribution to the local community. 

The awards are sponsored by a number of Bondholders, including Derby College, University of Derby, intu Derby, and Sellick Partnership. 

Categories include:


For a business that has achieved an overall exceptional standard of excellence this year.


This award puts a spotlight on the most successful small businesses in the region with more than six and fewer than 75 employees.


This award is about recognising tomorrow's brightest business today.


This award celebrates the entrepreneurs behind some of the most successful businesses in Derbyshire.


This award rewards and recognises professional service organisations that have demonstrable strengths in service excellence, business growth, innovation, technology, training and personal development.


This award honours excellence in sales and marketing in Derbyshire businesses.


This award pays tribute to the business that is continuing Derbyshire's tradition for scientific and technological excellence.


This award recognises some of the finest and most successful retail businesses in Derbyshire.


Derbyshire is one of the country's most creative regions and this award recognises the achievement of businesses within all the creative industries.


This award goes to a company that demonstrated excellence in trading internationally this year.


This award pays tribute to the businesses that are continuing that tradition through excellent manufacturing today.


This award goes to the business that has made the biggest contribution to the Derbyshire community this year.


Derbyshire boasts many successful not-for-profit organisations that make a huge contribution to the community. This award celebrates the best of them

To enter the awards, please click here


Bondholders dominate Business Awards

With the Derby Telegraph Business Awards fast approaching, we're thrilled to announce that many of our Bondholders have placed as finalists for awards.

Congratulations and good luck to:

With the awards ceremony currently in its judging period, the awards ceremony will be held on Thursday 9th June at The Roundhouse.

The Derby Telegraph Business Awards 2016 is in association with Bondholder Champions (UK) plc and is sponsored by Bondholders CPL Print, Derby College, HSKS Greenhalgh, intu Derby, Marketing Derby, The Roundhouse, Sellick Partnership, Sky Recruitment Solutions and the University of Derby.

#DTBA2016: The search is on

Entries are now being accepted for the Derby Telegraph Business Awards 2016 which aims to celebrate, recognise and reward the most remarkable companies in the county.

We know that we have some incredible businesses out there achieving great things. We want to celebrate those achievements
— Neil White, Editor of Derby Telegraph

DTBA 2016 is run in conjunction with fellow Bondholder Champions (UK) plc and awards companies across 13 categories. These are: Small Business; New Business; Business Entrepreneur; Services; Sales and Marketing; Science and Technology; Retail; Creative Industries; Manufacturing; International Trade; Contribution to the Community; Not-for-Profit; and Company of the Year.

Hundred of companies entered last year and we're now urging more companies to enter for this year - particularly our Bondholders - to receive the recognition they deserve.

Not only is the Derby Telegraph Business Awards a celebration of good businesses in the county, but it's also a reminder that Derbyshire is an excellent place in which to do business.

Neil White, Editor of Derby Telegraph, said: "We know that we have some incredible businesses out there achieving great things. We want to celebrate those achievements."

Entry closes on 25th March which is followed by the judging process. The awards ceremony will be held at Derby's College's Roundhouse and 9th June.

For more information, please visit the awards website.