BurntheBook

House of Lords Embassy celebration

Marketing Derby hosted its first joint Derby and Derbyshire Embassy event at the House of Lords, Palace of Westminster in October to celebrate the strength of Derby and Derbyshire.

Two hundred guests from the city and county joined London ambassadors and to hear from speakers including the Earl of Cavendish about connections with the capital.

John Forkin, Managing Director at Marketing Derby, who opened the event, commented: "Marketing Derby has been running these unique and innovative Embassies for over ten years. We started at the House of Commons and we are delighted to finally be at the House of Lords".

Event host Bishop Alastair Redfern former Bishop of Derby encouraged guests to work together and told them that real innovation comes from creative relationships and the spirit of confidence.

This year Marketing Derby were especially delighted to receive the support of headline partner Pick Everard and associate partner Burnthebook.

Messages of confidence also came from Derby City Council Leader Cllr Chris Poulter who announced that with support from Flint Bishop, Geldards, Rigby & Co and D2N2 LEP, the Council had just completed the purchase of run-down buildings in the Becketwell area of the city to open it up for much-needed regeneration.

Echoing these sentiments from the City was Frank Horsely Head of Economic Regeneration at Derbyshire County Council who said: “Derby and Derbyshire share a fantastic identity, and we're a world class destination. I strongly believe we have a unique offer that makes us stand out from the rest for investment.”

Headline sponsor of the Marketing Derby Embassy, Pick Everard’s Managing Partner Duncan Green, who spoke about some of their recent successes said: “Building mutually beneficial relationships has resulted in the significant growth of our business. We’re seeing significant regeneration taking place in Derby - and across the region - and our relationship with the capital is continuously strengthened by this.”

William Cavendish, Earl of Burlington and Chancellor of the University of Derby announced the launch of a strategic partnership between the Chatsworth House Trust, the Devonshire Educational Trust and the University of Derby.

The partnership will generate new opportunities for students to take up a variety of work and volunteer placements at the stately home, to stage events there and deliver agreed activities.

Click here to view our exclusive MDTV film report on the Embassy.

Raising Aspirations

Bondholder and creative agency Burnthebook has completed a brand design project with Year nine engineering students at Derby Moor School in Littleover.

Burnthebook is part of the Derby City Enterprise Adviser Network, led by fellow Bondholder Derby City Council, to help young people develop employability skills and inspire their future career choices. 

The company is also a Cornerstone employer - working as part of the Derby City Council and D2N2 programme to tackle social mobility under the city’s status as an Opportunity Area.

Students at Derby Moor were supported by the creative team at Burnthebook to develop the branding and packaging for a health drink.  They then pitched their products in a 'Dragon's Den' style presentation with the winning team awarded by the company with £50 vouchers and £25 each for two runners up.

Burnthebook Director Jackie Clarke explained: “As a Cornerstone employer and part of the Careers Enterprise Network, we were keen to work with Derby Moor Academy both for the benefit of the students and for our creative team here as part of their professional development."

Jacqui Kinch, Enterprise Coordinator for Derby City, said: “Bringing employers into the classroom helps students make the link between the between the relevance of what they do in lessons and how this contributes to employment opportunities.  The ultimate aim is to raise aspirations and in doing so improve attainment."

If any other Bondholders would be interested in developing a curriculum project with a local secondary school please contact Jacqui Kinch, Enterprise coordinator for Derby City Council, Jacqui.Kinch@derby.gov.uk
 

Burnthebook supports mortgage experts’ growth plans

The continued upturn in the residential and buy-to-let property market has prompted a Derby-based mortgage consultancy to forge ahead with expansion plans and team up with Marketing Derby Bondholder Burnthebook to provide the digital platform to achieve this goal.

Derbyshire Mortgage Services in Allestree is an independent family-owned company headed by long-established mortgage consultant Michelle Woolley.

Burnthebook has designed the new website for the company which focuses on clear information for clients including purpose-built mortgage and stamp duty calculators to help work out finances.

Mrs Woolley explained: “Finding the right mortgage and insurance products can be very stressful for clients – not least having to take time of work to visit high street lenders during office hours.

“As an independent, local business, we offer a personal service which, as well as being free to the client, means that we are available at times to suit them.

“This approach has resulted in incredible growth across the business which has led us to start recruiting for more staff.

“Alongside this, we realised we needed a website that properly reflected the quality of our offer as well as the personal service that supports our clients through the mortgage and insurance process.

“We were keen to work with Burnthebook who have a great reputation and really understood our business.

Burnthebook Director Jackie Clarke continued: “We took Derbyshire Mortgage Services through our usual rigorous strategy and analysis process to fully understand the operational side of their business and establish their growth ambitions. 

“Our primary aim was to ensure the website delivered the best possible user experience, thereby converting enquires into sales and achieve the business growth that our client wanted. 

“We are now working with Derbyshire Mortgage Services to deliver a digital campaign to drive enquiries to the website, as well as a continued program of SEO support.

Global Recruitment

Bondholder Burnthebook has launched a new cutting edge website for a global specialist recruitment company – enabling it to better source and place candidates in niche industries across the world.

Alchemy Recruitment is a long-standing client of Burnthebook who have been working with the company with online platforms, copywriting and Search Engine Optimisation as part of the strategy to expand its global reach.

The company, whose head office is in Essex, has worked with Burnthebook to devise a mobile friendly website, global SEO strategy and blog sites for each sector to drive traffic to the website.

Phil Newson, Director of award-winning Burnthebook based in Pride Park, said: “Having worked with the Alchemy team for many years, we know how they operate and fully understand the company’s business aims and objectives that we had to achieve with the new website.

“The key to the success of the site has been that it is more than a marketing window to the world but actually improves efficiency within the business by integrating with Alchemy Recruitment’s account management and lead generation software systems.

“This improves the level of services to clients and candidates, ensure a good user experience and maintains Alchemy Recruitment’s position at the forefront of the industry.”

The site’s key features include full integration with global leading job management and lead recruitment software Logic Melon and Bullhorn to improve efficiency and productivity between all three systems.

Hockey with Burnthebook

Bondholder Burnthebook has designed, built and launched a new interactive website to support the on-going development of one of Scotland’s largest and most successful university hockey clubs.

The Club has won the University Sports Club of the Year award twice in the last three years and in 2015-16 won Scottish Student Sport's Club of the Year Award.

Saints Hockey teamed up with Burnthebook to design a new website, targeted at current and prospective students and their parents with information about new developments, match reports, forthcoming fixtures and the outreach programmes that the club runs in the local community.

Phil Newson, Director of Burnthebook, explained:  “The website has been designed to reflect the branding, direction and core values of the University as a whole to raise the profile of this vibrant and important part of the university – known around the world as a top class university with a strong academic and sporting focus.

“It will be constantly updated with the latest information and is also responsive and mobile friendly with a global search facility reflecting the international appeal of both the University and the Hockey Club.”

Director of Saints Hockey Jamie Carnegie added: “This new website now properly reflects the Club’s quality and stature.  

“It is an important way of keeping everyone informed of what is going on here and to raising the profile to prospective students of the hockey experience that we offer through coaching, playing and personal development opportunities.

“We are delighted with the look, feel and usability of our new website and are grateful for the team at Burnthebook for their expertise and support in its development.”

Burnthebook Secures International Contract

Bondholder Burnthebook has been appointed to handle another major project for an international organisation that focuses on climate change in the Arctic region.

The award-winning agency has already worked on several projects with the Arctic Monitoring and Assessment Programme (AMAP) which is a working group of the Arctic Council.

The agency has most recently designed and published a series of important scientific research reports for AMAP – which is based in Oslo, Norway and coordinates work to monitor and assess pollution levels and the effect of climate change in the Arctic region.

It has now been appointed to create a new interactive website for the organisation which has two key aspects.

The first is a publicly accessible website that is also targeted at educationalists, policy makers and indigenous groups, amongst others, to highlight the high quality reports and related communication products that are available regarding climate and pollution issues in the Arctic. 

The second area is to provide a secure collaborative website application for the AMAP working groups to communicate and share files in relation to projects such as global threats from contaminants and climate change.

Based on the organisation's goals and objectives, the design, development and application will focus on UI/UX (User Interface / User Experience) and ensuring that the website is responsive and accessible on multiple devices, and upholds the high quality content produced by AMAP.

A spokesperson from AMAP said: “AMAP has come to regard Burnthebook as a reliable and professional partner supporting both its web-based and printed publication work. The team at Burnthebook are highly professional and competent and always flexible when it comes to working to very tight deadlines and with multiple editors in often far-flung locations.”

Jackie Clarke, director at Burnthebook, said: “We are delighted to add this new contract with AMAP to our growing portfolio of international clients.

"Having successfully completed the publishing work which is a niche and specialist aspect of our service offering, we have worked closely with the AMAP team to fully explore how the website can enhance their working procedures - combining business-focused solutions with creativity and high-end technology.

"This includes improving communications between professionals based in the different member countries and ensuring the information they produce is easily accessible to a global audience."

Burnthebook Bridge the Gap

Bondholder Burnthebook has secured further work with a major international corporation to improve online communications with ‘Generation Z’ audiences across the world.

Burnthebook has worked with the American Institute for Foreign Study (AIFS) on a number of its brands since 2006 including Camp America and Au Pair in America.

Having successfully upgraded digital platforms for these brands to improve usability and profile amongst the target demographic of 18 to 25 year olds, Burnthebook Director Phil Newson was invited by AIFS to present on the subject to senior staff from across the world at its international conference in Puerto Rico.

This has led to the agency being recruited to work alongside the team at Au Pair in Australia to promote opportunities for young people from English-speaking countries across the world to join the cultural exchange programme and work with families in Australia.

Burnthebook are creating a new fully-responsive website and application system with integrated payment facility. They will also be working on the ongoing Search Engine Optimisation (SEO) and marketing of the website.

Phil explained: “I was invited to talk to the conference delegates about the very specific and relevant subject of communicating effectively online with 18 to 25-year-olds, known globally as ‘Generation Z’

“This age-group of 18 plus are typified by their widespread usage of the internet from a young age – making them more comfortable with technology than previous generations.  It is therefore vital that web communications with this audience is fully responsive, clean and attractive.

“We have successfully re-launched the online platform for Au Pair in America and continue to update and refresh the Camp America website for which we won a Hermes international creative award earlier this year.

“I am delighted that our expertise in this field has been further recognised by the AITF corporation with our appointment to work with the Au Pair in Australia team.  

“It is an opportunity for us to apply our expertise and customer-focused approach – combined with creativity and the latest technology - to support the growth and development of yet another high profile and widely respected brand to this specific target audience.”

Bondholders' Collaboration

Bondholder Threehundredandsixtydegrees has teamed up with award-winning digital marketing agency and fellow Marketing Derby bondholder Burnthebook to create a new website for the office refurbishment specialists.

Threehundredandsixtydegrees has recently invested in a re-brand and refocused its operations to a corporate market.

Business Development Manager Helen England explained: “As a design-led company operating in a fast moving industry it is vital that our website reflects our expertise in providing a full service to project manage office fit outs from conception to completion and handover.

“I met Burnthebook at a Marketing Derby networking event and there was a great synergy between us as fellow Bondholders, family owned and of a similar size.

“I particularly benefited from Burnthebook’s clarity in the process so I knew exactly what I needed to provide.

“We are delighted with the results.  The website has already attracted new visitors and we have received very favourable feedback from clients and suppliers on social media.

“I am confident that this will prove to be a very effective marketing tool with a substantial return on investment.”

Phil Newson, Director and Co-owner of Burnthebook concluded: “As with all our clients, we have worked closely with Helen at Threehundredandsixtydegrees to identify their goals and objectives, which in turn enables us to help them achieve their requirements through our agile driven processes.

“This included ensuring that the site reflected their brand values; had the flexibility for them to update themselves via the CMS, was search engine friendly and responsive for mobile and tablet views.

“Part of their KPIs was to set up several tracking mechanisms to enable us to report and measure the success of the website and any future marketing initiatives, so that we can make informed decisions in the future based on real data.”

New Appointments at Burnthebook

Bondholder Burnthebook has expanded its team with two new appointments.

David Hancock has joined the digital design team, and specialises in digital web design with experience across a wide range of industries.

Rachel Redsell has joined as a Project Manager from a Leicestershire agency where she was responsible for managing several national B2B and consumer accounts.

Jackie Clarke, Director and co-owner of Burnthebook said: “These appointments reflect our strengths in combining business-focused solutions and excellent customer service with creativity and digital technology.”

“We have spent many years developing our service offering and gaining the trust and respect of our clients, many of whom have been with us for more than 10 years. So, for us, team dynamics, as well as hiring talented and skillful people, are really important because a business is only ever as good as its people.

Over the years, Phil and I have always endeavoured to nurture and take care of the people we employ to bring out the best in them. We have seen a marked increase in new business enquiries, which again, I think is down to the quality of our work, but also the digital expertise and knowledge we have gained from years of experience in our industry.”

International Accolades for Burnthebook

Bondholder Burnthebook has clinched two top accolades in a prestigious international creative competition.

The Hermes Creative Awards are organised by the Association of Marketing and Communications Professionals in the USA.  They are held every year to recognise the achievements of creative professionals around the world who are involved in the concept, writing and design of traditional materials and programmes, and emerging technologies.

Having competed with over 6,000 entries from over 35 countries, Burnthebok has been recognised in the top 17% globally in the industry and won awards in both categories that they entered.

The agency Park has won the platinum award for best new website for its site created for the Lake Como Wedding Planner and the gold award for website re-design for its on-going work with Camp America.

Jackie Clarke, Director and co-owner of Burnthebook said: “The Hermes awards are hotly contested by creative agencies around the world and we are delighted that our work for two international brands has been recognised in this way.

“Both projects reflected our expertise in combining business-focused solutions with creativity and high-end technology.”

Burnthebook's Artistic Journey

Bondholder Burnthebook has just launched the new website for rising artist and children’s author, Laura Wall. The website includes an online store and blog, as well as vibrant imagery and animation from Laura’s captivating series of children’s books, Goose and Friends.

Jackie Clarke, Director and co-owner of the Derby-based digital agency, first discovered Laura a few years ago when she bought one of her paintings whilst on holiday in Fowey, Cornwall.

The website is integrated with Purveya, Burnthebook's own eCommerce platform.

Jackie Clarke, Director at Burnthebook said, “Working with Laura to realise her vision and help her to develop her brand has been an absolute delight. It’s been an incredible journey; since we started to work with Laura, all kinds of opportunities have presented themselves to her including book deals, a TV series and the growth of the Goose and Friends merchandise.

"Our Purveya™ eCommerce platform has been instrumental is helping her to sell her own products directly, helping her to retain profit, rather than relying on selling through third parties. .

"The main purpose of our own store was to enable us to understand the end-to- end eCommerce experience of e-retailers so we could build our own platform, so we are delighted to be able to pass on not only our digital experience, but also our operational knowledge, to help and guide Laura through the whole process.”