3aaa apprentice's memory lives on

On Friday 6th July 2018, 3aaa Apprenticeships officially opened the ‘Seth Woolley Studio’, in memory of its talented Digital Marketing Apprentice, Seth Woolley.

Seth, who tragically passed away in December 2017, was a much-loved member of the 3aaa Marketing team and well known and respected around the company’s Head Office and 36 academies across the country. His infectious personality and passion for Marketing were just a couple of traits that meant he left a lasting memory for his colleagues and a powerful impact on the company itself, with his ideas and work rate being strongly implemented within 3aaa’s Marketing department.

The ‘Seth Woolley Studio’ was created and introduced to give 3aaa’s learners and the wider business access to a state of the art facility, where they can benefit from an interactive and creative blended learning platform. Boasting a range of exciting technical features, including a fully interactive 75-inch screen and a feature that allows learners to feedback ‘live’ during digital workshops, the ‘Seth Woolley studio’ is a key communication tool that helps 3aaa stay ahead of the curve. Communication and creativity were two of Seth’s most powerful traits and it is fitting that these two characteristics are engrained within the studio.

Seth’s family visited the 3aaa Head Office in Derby to cut the ribbon and officially open the ‘Seth Woolley studio’. 
Seth’s Mum, Liz commented on his time at 3aaa “3aaa suited Seth down to the ground; the marketing team is a young, fun team and he was given a wide scope to use his creativity. 
“Seth only worked for 3aaa for approximately 8 months, yet became part of the 3aaa family and that caring has since been extended to us, his family. They have been more than generous with their time. For instance, the team designed and printed the order of service for the funeral."

3aaa Apprenticeship’s Co-Founder and Director, Di McEvoy-Robinson, said “We are delighted to welcome Seth’s family to open the Seth Woolley Studio. Seth loved to be at the centre of the action and bringing people together was a particular skill of his.  The studio does exactly that, it brings staff and learners together from across the country. We wanted to make sure Seth remained at the heart of what we do in the marketing department and as we use the studio every day he remains an integral part of moving us forward.”

Seth’s family have now started raising money for CRY (Cardiac Risk in the Young) and have set up the Seth Woolley memorial fund. 12 young people die every week with undiagnosed heart conditions, and Seth's Mum, Dad and his younger brother, Zac, recently did the 3 Bridges Walk in London to raise awareness along with more than 1,500 grieving family members.  Eventually they hope to fund a screening in Derby.  

3aaa in Sunday Times Top 100


Bondholder 3aaa Apprenticeships has been identified as the 64th fastest growing private business in the UK in The Sunday Times Virgin Fast Track 100.

3aaa is one of the only businesses in Derbyshire ranked in the top 100.

Founded by Peter Marples and Di McEvoy-Robinson in 2008 and with their core business building from 2012, the business has created over 50,000 Apprenticeship opportunities for young people.

Peter Marples, Joint Owner and Group Chief Executive of 3aaa Apprenticeships, said “Our mantra is to deliver life changing opportunities and we will continue to do that for businesses and people of all ages as we continue to build and support organisations of all sizes over the coming years.

"Above all, we are a people business and this recognition is due to the commitment of our staff, to whom we thank.”

Chamber Celebrates Derbyshire Businesses

The Derbyshire Business Awards 2017, hosted by Bondholder East Midlands Chamber, took place last week at fellow Bondholder Derbyshire County Cricket Club's 3aaa County Ground, and a number of Bondholders walked away with top accolades. 

The awards recognise businesses across Derbyshire which have pioneered new concepts and innovation, excelled in commercial enterprise or distinguished themselves with their attitude to workforce development.

Bondholder winners include Purpose Media, Talk Staff Group, Hodgkinson Builders, Derby Museums Trust, Frame Fast UK and Chevin Fleet Solutions

Marketing company Purpose Media scooped the Marketing Campaign of the Year award. 

Matt Wheatcroft, Managing Director of Purpose Media, said: “This award win is really special to us. We’ve won several awards over the years in recognition of our business performance, but to get another award which recognises our strengths in marketing – after being named as the Derby Telegraph’s Creative Business of the Year, in June – is fantastic."

New Bondholder Talk Staff Group was awarded Commitment to People Development award. 

David Orange, Sales and Marketing Director at Talk Staff Group, said: “We are delighted to win this award, not only recognising our success but having worked with our teams on their own individual success too. This is an opportunity for them to celebrate with us.”

Zachary Beer from Bondholder Hodgkinson Builders was awarded Apprentice of the Year. 

Derby Museum Trust's Director of Resources, Mohammed Suleman walked away with the Entrepreneur of the Year award. 

Mohammed said: “It’s an absolute honour to have even been shortlisted. There were some great entrepreneurs in the draw and to win it was not only a shock but also absolutely overwhelming.

Even though my name is on the trophy, this award is for everyone involved with Derby Museums. It’s for all of us, because without them it would not be possible for me to win this. I want to thank the judges and the Chamber for providing me with such an amazing opportunity.”

Manufacturer of the Year was awarded to Bondholder Frame Fast UK.

Bondholder Chevin Fleet Solutions was awarded two accolades at the ceremony. Not only did the firm win the Excellence in International Trade award, but they also walked away with the Business of the Year award. 

Ashley Sowerby, Managing Director of Chevin Fleet Solutions, said: "I was delighted to receive this award on behalf of the whole team at Chevin. We were honoured to have been chosen, bearing in mind the quality of the businesses represented at the awards.

"I would like to thank all of the those who have supported the journey so far, in particular my wife Tracey who has been at my side since we set out 27 years ago."

Apprentice Success for Mercia

Bondholder Mercia Image Print has continued its commitment to apprentices by offering Digital Media and Marketing Apprentice, Tom Lacey, a full time position as Digital Marketing Co-ordinator.

Tom joined the print company in April 2016, through fellow Bondholder 3aaa.

Amanda Strong, Managing Director at Mercia, said: "Tom has applied himself very well and I had no hesitation in appointing him.

"His work has been first class and 3aaa have guided him all the way, with what appears to be a great syllabus and curriculum."

David Wastie - Academy Manager, for the 3aaa Derby Academy, said how delighted he was to see Tom develop and progress into full time employment: "Tom has earned his opportunity. He has been one of our strongest apprentices in the last year, always ahead of targets, 100% attendance and the quality of his work has been exceptional" commented

New Senior Figures at 3aaa

In preparation for the launch of the Apprenticeship Levy in May, Bondholder 3aaa has appointed two key figures from Derby at senior level, to further drive growth for the apprenticeship training provider.

Best-selling author, speaker, broadcaster and advisor, Richard Gerver will join 3aaa Apprenticeships as a Non-Executive Director.

Working with the likes of Google & Microsoft, Richard is widely regarded as one of the world’s most dynamic speakers.

As a former TED speaker, he has shared the stage with some of the world’s most influential people, including the Dalai Lama.

Derby has been his home since college and Richard is the proud recipient of an Honorary Doctorate in Education from Bondholder the University of Derby.

Dawn Whitemore, an inspirational leader with over 25 years’ experience of senior level leading and operations within Education, will be joining the 3aaa Apprenticeship Levy Management division, as Managing Director.

Di McEvoy-Robinson, Joint Owner of 3aaa Apprenticeships, said: “This significant investment to our senior team and board will further strengthen 3aaa Apprenticeships to be the industry-leading provider of Apprenticeships across England.”

Breaking the Glass Ceiling with 3aaa

Bondholder 3aaa is working in partnership with Tracy Pound, Managing Director of Maximity and 2016 winner of PRC’s Women of the Year award, to deliver a series of masterclasses across the Midlands, encouraging women to consider a career in technology.

The first masterclass, to be held on Thursday 9th February, will be focused around breaking the glass ceiling, encouraging more women to follow their passion and not allow stereotypes to hinder their career opportunities.

For more information, please click here. 

Derby Gears up for Christmas

With just over a month to go, businesses across Derby are getting ready for Christmas, with a number of fun activities. 

Bondholder intu Derby will be switching on their Christmas lights this Saturday, with a programme of events, including festive food sampling. Changing every 30 minutes, shoppers will be able to sample treats from intu's melange of restaurants and cafes. 

The light switch on ceremony will begin at 5pm and will celebrate the amazing achievements of the local community. The ceremony will feature your favourite Christmas songs from two Christmas choirs, dance groups performing live, and will also see the stars of Bondholder Derby LIVE's Cinderella pantomime performing a song from the highly-anticipated show.

From this Saturday till Christmas Eve, intu will also play host to Santa's Grotto. This year Santa and his elves have had a helping hand from Playmobil to create fantastic gifts.

Tickets are also now on sale online for the Cathedral Quarter 3aaa ice rink, which is set to open on Thursday December 1 in Derby’s Market Place.

Thanks to Bondholders Cathedral Quarter Business Improvement District3aaaDerby LIVE and Derby City Council, the Cathedral Quarter 3aaa ice rink will welcome skaters every day (with the exception of Christmas Day and New Year’s Day) until Wednesday January 4.

Martin Langsdale, chair of the Cathedral Quarter Board and Management Group, which drives forward activities under the area's BID status, said: "Christmas is obviously an important time for the majority of our businesses in the Cathedral Quarter and we recognised that the ice rink is a pivotal attraction to increase footfall to the area and improve the visitor experience.

“We hope that the increased publicity around the Cathedral Quarter’s success in reaching the finals of the Great British High Street Awards will further add to the success of the ice rink and encourage more people to visit the attraction and then further explore this unique part of the city centre.”

As part of the Christmas charm, a post office with a direct line to Lapland has opened at Derby Market Hall in the Cathedral Quarter for local children to deliver their letters to Santa.

Mrs Claus’ Post Office has opened ahead of the Market Hall’s Winter Wonderland which will launch on Thursday December 1 as part of the historic venue’s one-going 150th anniversary celebrations.

Bondholder Mercia Marina is also launching its festive season this week with late night shopping and the switching on of some unique Christmas decorations.

Shops at the South Derbyshire marina will stay open until 8pm on Wednesday and Thursday, November 16 and 17, to give visitors a chance to get some early Christmas shopping out of the way. 
And, with less than six weeks to go until the big day, the marina will also be unveiling some very special Christmas decorations, including several giant “snowballs” festooned with thousands of lights.

Robert Neff, general manager of Mercia Marina, in Findern Lane, near Willington, said: “We are delighted with the result. We can guarantee that visitors will not see anything quite like this, so we hope people will come along and see them.

“We want to make Christmas at Mercia Marina more spectacular every year, so that people even come here solely to see our wonderful Christmas lights display.”


To purchase tickets for The Cathedral Quarter 3aaa ice rink, please click here.

3aaa Alleviates Levy Headache

Bondholder 3aaa has been preparing hundreds of its key clients for the introduction of the Apprenticeship Levy. 

At a recent event, held at the 3aaa County Cricket Ground, the national training and consultancy company set out the implications of recent reforms, and discussed how companies can utilise apprenticeships to bridge their skills gaps. The event was hosted by TV personality and advisor to Lord Sugar, Nick Hewer, and included presentations from Amanda Solloway, MP for Derby North, as well as fellow Bondholder John Kirkland OBE, Group Chairman, Bowmer & Kirkland.

The Apprenticeship Levy has been introduced as part of the government’s plan to help fund 3 million new Apprenticeships by 2020, and will apply to all large organisations with an annual payroll of over £3million per annum from April 2017, regardless of whether they already employ apprentices or not.

This is a major opportunity to fill the skills gaps and provide lots of opportunities to develop new and existing staff.
— Stewart Segal, Strategy Director

It will be payable by employers in the UK at the rate of 0.5% of the payroll cost through PAYE, although employers will not pay the first £15k of the Levy. 

Employers who provide apprenticeships pay the  Levy,  will be able to allocate their Levy contributions as digital vouchers, which can be used to train their Apprentices.

To help with the headache of the Levy, 3aaa have launched the  3aaa Levy Management Service. The service is an employer led solution, and offers support for companies getting ready for the Apprenticeship Levy in April 2017. 

Stewart Segal, Strategy Director of 3aaa, said ‘This was our first major event to discuss the Apprenticeship Levy.  We are now working with a number of companies that are working through how they can maximise the benefits of an effective Apprenticeship programme.  


NCA gets celebrity launch

The National Construction Academy (NCA) — part of Bondholder 3aaa — is set to be officially opened by television personality Nick Knowles on Friday 14th October.

The Academy has been set up to address the skills shortage in the construction industry through the delivery of high quality, industry-focused apprenticeship programmes.

Knowles is a strong supporter of the Academy, having recently taken up the role of President of NCA, and has used his experience of the industry to influence the development of the programmes.

The opening on 20 Downing Road in Derby's city centre will feature a schedule of events culminating with Knowles demolishing a wall to officially declare the Academy open.

Ian Hodgkinson, co-founder of NCA and owner of Bondholder Hodgkinson Builders, said: "It is a fantastic opportunity to celebrate the progress made so far. We welcome all employers and young people to attend to give them the opportunity to see the fantastic opportunities available within the building trade for apprentices and employers who embrace apprenticeships to grow their business."

Cricket legend opens £2m Media Centre

West Indies and cricket legend Michael Holding was on hand to officially open the new £2 million OKI Business & Media Centre at The 3aaa County Ground at Bondholder Derbyshire County Cricket Club.

The former fast bowler, who is now a popular member of Sky Sports' cricket commentary team, returned to the ground in which he enjoyed seven successful years at, between 1983 and 1989, claiming 224 first-class wickets.

Holding was joined by delegates from the companies who helped design and construct the new state-of-the-art facility, plus its new principal sponsors, OKI and representatives from Bondholder Derby City Council.

The new four-storey building incorporates two floors of office space as well as a state-of-the-art media floor which meet International Cricket Council and England & Wales Cricket Board media requirements. The first office tenant of which will be Bondholder Bell & Co.

On opening the new facility, Holding said: “It’s an honour to be asked to open this fantastic new facility here at The 3aaa County Ground. The Club continues to make great improvements around the ground. Anyone who played here in the 1980s like I did, would not recognise the ground today."

He concluded: “These developments around the ground are important. Nothing can happen without finances and as the ground’s facilities continue to get better, I’m sure that will lead to more sponsorship, more finances and an improved product on the field.”

Anyone who played here in the 1980s like I did, would not recognise the ground today. It’s a totally different ground and the improvements are for the better.
— Michael Holding

Elton John to play at County Ground

Bondholder Derbyshire County Cricket Club will be playing host to Sir Elton John at the 3aaa County Ground on Sunday 4th June 2017 as he performs his first show in Derby since 1979 as part of his worldwide Wonderful Crazy Night Tour.

Having been awarded multiple GRAMMYs and BRITs, and even an Oscar and a Tony Award, Elton has proven his universal acclaim. Taking to the stage, Elton will perform songs from his latest studio album Wonderful Crazy Night, as well as his most-loved hits from his stellar career.

Simon Storey, Chief Executive of Derbyshire County Cricket Club, said: “Sir Elton John is one of the most recognised and decorated British artists of all time and we’re delighted to secure a tour date for Derby in 2017."

Ranjit Banwait, Leader of Derby City Council, commented: “This is the kind of event that will continue to make Derby an economic powerhouse and will strengthen the city’s prosperity for years to come. It can make a positive impact to the local community, boosting the local economy and creating job opportunities for local people.”

The show is expected to sell out fast, with tickets going on sale at 10am on Friday 16th September. Book tickets online at theticketfactory.com, ticketmaster.co.uk, tickets.amazon.co.uk, seetickets.com, axs.com, gigantic.com and ticketline.co.uk


Sir Elton John is one of the most recognised and decorated British artists of all time and we’re delighted to secure a tour date for Derby in 2017.
— Simon Storey, Chief Executive of Derbyshire County Cricket Club

Hodgkinson sparks young housebuilding interest

Young people from the National Construction Academy — part of Derby-based Bondholder 3aaa — are to help build the first nine houses on a brownfield site in the region.

It is great to have apprentices learning their trade on site and playing an integral role in the building of this development.
— Ian Hogkinson, Managing Director of Hodgkinson Builders

Working alongside professionals from Bondholder Hodgkinson Builders, the young people shall study a Level 2 Apprenticeship programme at the NCA Derby Academy and develop their careers with Hodgkinson and other local employers.

Ian Hogkinson, Managing Director of Hodgkinson Builders, said: "We hope that the development of new houses, constructed with the help of the apprentices, will help not only families, but also people looking for their first starter home in the area. It is great to have apprentices learning their trade on site and playing an integral role in the building of this development."

Construction work is expected to take around a year and the finished development will consist of 21 houses — a mix of two and three bedroom homes — across a 1.5 acre site.

DCCC aims to bowl over delegates

A VIP delegation, including senior representatives from the International Cricket Council (ICC) and the England and Wales Cricket Board (ECB), visited Bondholder Derbyshire County Cricket Club for their first host city pre-tournament visit to The 3aaa County Ground ahead of the 2017 Women's Cricket World Cup.

An introduction to the City and County was made by Simon Storey, chief executive of DCCC, who expressed the Club's pride at being chosen as one of just five venues for the tournament and the exciting developments projects at the ground.

This was then followed by a short presentation by Marketing Derby managing director, John Forkin, who gave a brief insight into the UK Capital for Innovation and, in particular, the desire and support of the business community to ensure the success of this opportunity to host a major sporting event.

The delegation then split into groups to tour the facilities at the ground, including the new media centre and planned additional seating - both to be completed this summer.

DerbyshireCCC confirm first Media Centre tenant

At this morning's Bondholder event Derbyshire County Cricket Club announced news that fellow Bondholder Bell & Co has agreed a lease on the top floor of Derbyshire County Cricket Club's brand new £2m Media Centre.

Simon Storey, Chief Executive of Derbyshire County Cricket Club, said: "I am delighted to announce that Bell & Co Insurance Brokers will be taking tenancy on the top floor of our brand new Media Centre and are due to move in this Autumn."

The event saw over 140 Bondholders pack into The 3aaa Pavillion to hear about the Club's year of success and recent news such as the developments at the 3aaa County Ground, new appointments and words from team captains on the new season ahead.

Scroll down to see highlights of this morning's event:

I am delighted to announce that Bell & Co Insurance Brokers will be taking tenancy on the top floor of our brand new Media Centre and are due to move in this Autumn.
— Simon Storey, Chief Executive of Derbyshire County Cricket Club



3aaa launches national apprenticeship campaign

Bondholder 3aaa, an Ofsted grade 1 apprenticeship provider, has launched its newest campaign, IAM3AAA, which focuses on the lives and experiences of apprentices who have thrived in their roles.

A celebration of apprenticeships and the incredible opportunities they can bring, the campaign journeys through the professional and personal development of 3aaa apprentices and tells their stories. These apprentices, although significant in their own right, all have one thing in common. They represent what 3aaa stands for - they are 3aaa.

Each apprentice gets their own dedicated page telling their story from the beginning. It explores their personal passions, interests and ambitions which make them the people they are today. IAM3AAA celebrates real apprentices and encourages all young people to invest in their futures.

With National Apprenticeship Week fast approaching (14th - 18th March), 3aaa wish to continue this celebration of apprenticeships throughout all of its academies. Over the course of the week, the organisation will be giving away a number of prizes in a nationwide competition. To enter, simply attend one of 3aaa's Apprentice Insight Evenings, find out more at the IAM3AAA website.

OfficeCare takes lead role at Derby Theatre

Bondholder Derby Theatre is set for a long run after agreeing a three-year extension of its deal with fellow Bondholder cleaning company, OfficeCare.

OfficeCare has already cleaned the theatre for seven years, so the end of this extension will mark a decade in business together.

I am delighted that the Theatre has asked us to do an encore and continue keeping this prestigious set of Derby’s cultural life in tip top condition
— Martin Booth, Managing Director of OfficeCare

A team of staff have a starring role in keeping the premises smart, tidy and freshly clean for both staff and theatre-goers. Daily, they clean the auditorium, behind the main stage, the studio, actors' dressing rooms, box office, bistro and bar area. They usually do an extra job after matinee performances before the curtains go up again in the evening.

Martin Booth, Managing Director of OfficeCare, said: "I am delighted that the Theatre has asked us to do an encore and continue keeping this prestigious set of Derby's cultural life in tip top condition."

As part of the deal OfficeCare has given £12,000 in sponsorship to the theatre that allows it to take corporate guests to shows. 

Derby Theatre joins OfficeCare's portfolio of venues in the sport and leisure sector including Bondholders iPro Stadium, 3aaa County Ground and Déda.

Howzat! ICC World Cup win for Derby

It has been announced today by the International Cricket Council (ICC) that Derby's 3aaa County Ground will be one of five venues across England to host the ICC Women's Cricket World Cup in 2017.

It’s tremendous news for the City and the wider county that Derby has been selected to host matches at next summer’s Women’s Cricket World Cup
— Simon Story, Chief Executive of Derbyshire County Cricket Club

The bid to bring the World Cup to Derby was supported by the business community as part of the #WereBackingTheBid campaign. Over 60 local businesses funded a giant set of cricket stumps erected on the Pentagon Roundabout which will act as a lasting legacy.

Derbyshire County Cricket Club and key partner in the campaign Derby City Council hopes the global sporting event will inspire young women across the county.

Chief Executive of Derbyshire County Cricket Club, Simon Storey, said: "It's tremendous news for the city and the wider county that Derby has been selected to host matches at next summer's Women's Cricket World Cup. The unique support that we received from across the community has helped us demonstrate that the city of Derby is a great place to live, work, enjoy sport and will be a great destination for visitors from across the world."

It’s brilliant news to become a world cup host city and we congratulate the bidding team. Derby will prove a welcoming home for teams and visitors
— John Forkin, Managing Director of Marketing Derby

Derby City Council Leader, Ranjit Banwait, added: "Derby has a fantastic opportunity with the Women's Cricket World Cup in 2017 - it will attract visitors, grow local business and create jobs for local people. It's an exciting prospect for the city."

Managing Director of Marketing Derby, John Forkin, said: "It's brilliant news to become a World Cup host city and we congratulate the bidding team. Derby will prove a welcoming home for teams and visitors."

The ICC Women's World Cup 2017 will be the first global sporting event to be held in Derby since the Men's Cricket World Cup in 1999.

Astute changes for recruitment agency

Managing Director of Astute Recruitment, Mary Maguire.

Managing Director of Astute Recruitment, Mary Maguire.

Starting 2016 on a high, Bondholder Astute Recruitment has launched a brand new website alongside a complete rebrand of its business.

Through the rebrand they are communicating a different message to the market, and their journey is something I’m very proud to be a part of
— Simon Gray, Non-Executive Director

The website was debuted at a small celebration event at Derbyshire County Cricket Club that reflected on the company's success over the past six years. The new website and brand showcases the bespoke services which Astute Recruitment offers and highlights testimonials from leading clients including 3aaa, Smith Cooper and more.

Non-Executive Director, Simon Gray, said: "Both Sarah and Mary have worked hard to make Astute stand out from its competitors. They understand the requirements of SMEs. Through the rebrand they are communicating a different message to the market, and their journey is something I'm very proud to be a part of."

Astute Recruitment has worked with a wide range of businesses including SMEs, corporate blue chips and global FTSE 100 businesses across the Midlands include JCB, Intercontinental Hotels, CEVA Logistics, DHL and Aspin Group.

OfficeCare wins 12th consecutive DCCC contract

Bondholder cleaning company OfficeCare has won its 12th consecutive contract with fellow Bondholder Derbyshire County Cricket Club to make sure its ground and facilities are not on a sticky wicket.

The deal will mean staff will be on site 364 days a year providing cleaning services at the 3aaa County Ground. The contract includes cleaning the boardroom and offices, changing rooms, the catering and banqueting facilities, plus the nearby elite performance centre with its gym and indoor practice nets. All 5,000 seats will also be cleaned before the season starts in April.

OfficeCare’s staff have done a great job for us for more than a decade
— Ryan Duckett, Commercial Director at Derbyshire County Cricket Club

Martin Booth, Managing Director of OfficeCare said: "We are delighted that we are Derbyshire County Cricket Club's cleaning partner again for the 2016 season. As a local company we love nothing better than supporting their growth by allowing their staff to concentrate on their day-to-day business rather than worrying about cleaning."

Ryan Duckett, Commercial Director for Derbyshire County Cricket Club said: "OfficeCare's staff have done a great job for us for more than a decade. The partnership between our two organisations has grown and we look forward to developing this further over the next year as we complete the second phase of ground development."

The company's association with the club is not the longest for a sporting arena - it has been cleaning fellow Bondholder Derby County Football Club's stadium for 14 years not to mention an array of commercial buildings, educational establishments and surgeries across the East Midlands.

3aaa appoints new CEO and Director

Bondholder Aspire Achieve Advance Limited (3aaa) has announced two important sector appointments to the business including a new CEO and Director of Strategy, Policy and Funding.

Sat Bains has joined 3aaa as the new CEO and comes from the commercial sector where he has built a reputation of success through his innovative style and unrelenting energy. 

Sat said: "I am excited and energised to have joined 3aaa at a period when apprenticeships are playing such a strategic part of the government's skills agenda. To join a dynamic, forward-thinking senior team and Board will provide a platform to take the business to the next level and ensure that we offer more young people and employers an opportunity to enhance young lives and the businesses within which they are employed."

Stewart Segal will be joining as the firm's new Director of Strategy, Policy and Funding and comes from his CEO role of the Association of Employment and Learning Providers (AELP) where he has driven the organisation forward and lobbied government effectively on apprenticeship reforms.

Stewart said: "I am delighted to be joining 3aaa who have established a very strong delivery model that was recognised with an outstanding rating by Ofsted. There are many opportunities to develop the Apprenticeship programme even further and I look forward to working with the team."

Peter Marples and Di McEvoy-Robinson, Founders and Joint owners of 3aaa said: "We are absolutely delighted to announce these two complimentary appointments. We have invested heavily in the business over the past five years and these appointments are further commitment of this."