Bondholder intu Derby has signed up premium fashion brand Hugo Boss for a 2,600 sq ft unit, opening this autumn.
The new store will showcase premium BOSS collections including businesswear, casualwear and accessories, joining intu Derby’s existing line-up of aspirational retailers.
Nick Round, regional managing director at intu, said: “intu Derby is at the heart of an affluent catchment population, boosted by the number of high-earning professionals working and living in and around the city. This, combined with intu Derby’s 22 million footfall and strong retail and leisure mix, provides the ideal environment for aspirational brands like BOSS to flourish.”
According to research by personal finance firm Finder.com, Derby residents have the highest disposable income compared to any other UK city. Derby is also a top-25 retail destination in data consultancy CACI’s national rankings.
Adam Tamsett, intu Derby general manager, said: "Boss is the latest brand to announce a new store at intu Derby. Last month we revealed that five new retailers will be joining the centre, including global brand Skechers, which is opening soon. It’s an exciting time for our shoppers as national and well-loved brands continue to invest in Derby. The arrival of Boss is going to be welcome news for fashion fans across the region and allows us to boost our premium fashion offering even further."
John Forkin, Managing Director at Marketing Derby said "We are delighted that premium brand Hugo Boss has decided to invest in Derby and will be adding to intu Derby's retail offer."