Bondholder DrivenMedia and Dragons’ Den entrepreneur Edward Hollands has taken on his first member of staff.
Phil White has joined DrivenMedia as National Sales Director after contacting Ed via networking site Linkedin after becoming interested in DrivenMedia’s model.
Phil, who lives in Manchester, has a background in engineering and, following a career change, has spent the last ten years working in advertising across a range of media platforms, including print, radio and online.
He said: “I spotted a post from Ed on Linkedin about truck advertising with DrivenMedia. It caught my eye and I knew with my contacts and experience I could make it a success. We got speaking, decided to meet up and the rest is history.
“I now head up sales for DrivenMedia across the country and Ed's become a very good friend. We have a great client base which is growing and we look after each and every one personally which is delivering the successful results our clients want.”
Ed, 24, set up DrivenMedia in 2015 in Derby, where he attended university, gaining a first in business studies. He works with hauliers to using the advertising ‘space’ on the sides of trucks and lorries to market products, services and business messages across the UK road network. Advertisers commit to a campaign which is fully trackable via GPS.
In February 2018, Ed appeared on Dragons’ Den and secured £30,000 in funding from Jenny Campbell, known as the Cashpoint Queen. He was back on our screens on December 30 last year, when he appeared on Dragons’ Den: Pitches To Riches? which caught up with what entrepreneurs had been up to following their appearance on the show. DrivenMedia has just launched its 60th branded truck.
Ed said “DrivenMedia has gone from strength to strength recently, Phil joining the team is just the start of our growth plan. Recently We’ve seen a number of returning and new customers join us including Moose Juice, Hippo Products and Equitsme. I look forward to growing the team further.”