Film launched in Cannes

The city’s new investment film ‘Capital for Innovation’, was launched in March at MIPIM, the annual global real estate exhibition in Cannes, attended by over 25,000 delegates.

A combination of public and private sector representatives joined members of Marketing Derby as part of the first joint city and county delegation, playing a full role in the Midlands UK Pavilion.

John Forkin, Managing Director of Marketing Derby said “Our class of 2019 was our biggest and best yet - a diverse group of great people mixing experience, sectors and styles.

Cornerstone to this were our pre-arranged one-to-ones with investors - conversations to create or cultivate relationships to bring jobs and investment - all supplemented by our events, most especially the packed Marketing Derby Embassy.”

The sell-out Embassy was held in front of an audience of investors and delegates eager to hear about Derby and Derbyshire’s development plans.

Commenting on the Embassy success John Forkin added “This is our 10th embassy held at MIPIM and each year they are more popular.

We’ve made a lot of new connections and are developing existing relationships for the city and county. We will be working to cultivate these further in the coming months.”

To find out more about our time at MIPIM 2019, please click here.