Bondholders collaborate to help youngsters


This Is Derby is a city-wide collaborative project combining sports and the arts offers across the city for young people from 5-18 living in the most deprived areas of Derby.

Bondholders Derby County Community Trust, Artcore, Derby Theatre, Derby Museums, Déda, Sinfonia Viva and QUAD, amongst other local charities and organisations including BabyPeople, EMCCAN and the Derby City Sports Forum, are working on the year long project funded by the Department for Education which identifies Derby as an Opportunity Area. The project’s aim is to increase social mobility and attainment through non-curriculum based activity, bridging the gap that young people from lower socio-economic groups face.

The project is now in Phase 2 which sees the rapport built up in Phase 1 programmes across the city, in the wards of Abbey, Alvaston, Arboretum, Boulton, Chaddesden, Derwent, Mackworth, Normanton and Sinfin, materialised into social action and opportunities where young people and their families can engage in high quality cultural, sports and arts activities.

From healthy eating sessions to introductory coding, the project is providing a wealth of opportunities for anyone aged 5-18 living in Derby to take advantage of. Across the partner organisations involved there has been a huge increase in complementary work, with employability projects from 16-18 year olds providing the chance for young people to learn skills from multiple industries, find out what they enjoy and how to continue this into further education, employment or training.

As a year-long project, This Is Derby is due to culminate in a huge celebration event on 13th July at the Market Place. 'There's nothing to do in Derby..' will showcase the experiences, skills and talents of the young people from across the city who have engaged in the programme, and prove that we have a city which can be enjoyed and be inspirational for both our own youngsters and to those who may just be passing by.

Will Turner, Partnerships and Impact Manager at Derby County Community Trust – who led the bid, said, “We’re at a fantastic point in the This Is Derby project where the young people we are working with are beginning to not only see the opportunities we are providing, but taking them with both hands and running with them.

“The celebration event plans are well underway, steered by these same young people, and with the help of our partners we can’t wait to see the vibrant takeover of the Market Place for the day – and to show that a lot really can happen in our city.”

Fellow bondholders AVIT Media are capturing the ongoing work of all partners involved across the next few months, meaning that the young people and their families can see their tangible successes and others can follow their fantastic stories.

All bondholders are warmly invited to the celebration event, and for any other questions please contact