MIPIM is incredibly, intimidatingly, mind-blowingly vast.
Over the next three days, more than 26,000 delegates from 100 countries will pack its exhibitions and seminars.
They will listen to 360 speakers - including Secretary General of the UN Ban Ki-moon.
Among them will be fund managers and real estate investors responsible for more than £3 trillion of wealth.
Nearly every major nation, region and city will be represented.
And underneath the bright blue skies of the Cote D’Azur, Team Derby and Derbyshire will compete with them all to grab a share of the investment pound, euro, dollar or ruble.
How? Well, Derby will do what it does best. It will graft.
While some cities can wait for the world to come to them, Derby’s delegates will wear down shoe leather treading the corridors of the Palais Des Festivals in Cannes hunting down opportunity.
They are well prepared. Dozens of meetings were arranged before the team jetted out from Birmingham Airport. More than 150 attendees had signed up for the Derby Embassy event which was held this morning at the Eden Hotel, where the city made its main pitch.
There are strong investment opportunities to be had - particularly in connection with the University of Derby’s proposed city centre campus and the science park at Infinity Park.
MIPIM has already started well, with Marketing Derby collecting a major award from the Financial Times for digital innovation.
The accolade put it alongside major world cities such as London, Berlin, Moscow and Kiev - the latter represented by former world heavyweight boxing champion Wladimir Klitschko.
As MIPIM rolls on, Team Derby and Derbyshire will continue to punch above its weight on the international stage!