As you read this I’ll be sitting on a bus, a plane or, maybe even a train, as a member of the largest team that we have ever sent to MIPIM representing Derby and Derbyshire.
MIPIM is the annual global real estate and investment exhibition - attended by 25,000 delegates – held in Cannes on the French Cote D’Azur.
We are exhibiting as part of the Midlands UK - which has its own Pavilion, thanks to D2N2 for funding this aspect - and our midlands team is now so large that the region has chartered its own plane to take us there, saving us a fortune.
Our team includes representative from the city and county councils, businesses and of course Marketing Derby.
Key sponsors are University of Derby and Smith Partnership, as well as supporting sponsors Idom Merebrook, Innes England, Faithful and Gould, Knights, Justin Smith Architects, Godwin Developments and East Midlands Airport.
I know it’s in Cannes and I know it will be sunny but believe me, we have a packed schedule lined up for the week ahead which will keep us incredibly busy and, as a gentle wave of exhaustion begins to subsume the anticipation and excitement of today, only adrenalin will keep us going till Friday.
No doubt the meetings will start in the airport lounge in Birmingham today and go on to the airport lounge in Nice on Friday.
So, what’s the point of it all you might ask?
The answer is simple – MIPIM gives us profile on an international platform, plus the opportunity to create and cultivate investor relationships. Basically, we get to cram in months of meetings in one week, as well as present at seminars and hold one of our Embassies.
MIPIM is invaluable in supporting our strategy to develop relationships with investors who are keen as we are to see the city and county move forward.
Keep an eye out for our daily blogs, many tweets, MDTV clips and a MIPIM e-shot special on Wednesday.