Dragons' Den star launches 50th truck

Bondholder and young entrepreneur Ed Hollands, who secured investment on the tv show Dragons’ Den last year, is celebrating as his 50th branded truck takes to the road.

Ed runs mobile advertising company DrivenMedia and ‘rents’ the space on the sides of lorries and trucks which travel across the UK road network for companies wanting to raise brand awareness or impart a message.

DrivenMedia creates the design and ‘dresses’ the lorries which belong to haulage companies and would normally be plain as they move goods around the country.

The 50th truck has launched this week and is a campaign by business health insurance company Equipsme.com

Jaco Rabie, financial director, said: “We are delighted to work with DrivenMedia and especially delighted that Equipsme is the 50th truck on the road!

“People say the simplest ideas are often the best and what an idea Ed had when he pitched in the Dragons’ Den. Truck advertising is so simple and the potential reach is exactly why we invested in this unique opportunity."

The unique adverting method has now gained interest further afield from one of the largest hauliers in Spain.

Ed said: “It’s amazing it was almost a year ago since my time in the Den was aired on television. What a ride it’s been since then. I could not have imagined I would have 50 DrivenMedia trucks on UK roads sharing their messages in 12 short months. I’d like to thank every brand that’s invested in me and my business to date.”

“50 trucks on the road, was always a milestone of mine, the next one for us must be a 100 trucks. In order to make that happen we’re looking at replicating the model overseas, we already have a haulier in Spain keen to see us launch there”

Ed appeared on the Den in February 2018 and secured £30,000 in funding from new Dragon Jenny Campbell, known as the Cashpoint Queen. Ed was also Marketing Derby's first Rising Star back in ____

Since that time his business, based in Derby, has grown steadily. Companies which have launched campaigns have included Ice Lolly, Trakm8 and Prostate Cancer UK.