The centre, now known as the Air IT Elite Performance Centre, offers exclusive facilities for players, coaches and match officials, and provides hospitality access for guests on match days.
The award-winning ICT provider’s branding, which features the company’s mascots, will be adorned across the whole building and additional signage will be placed throughout. The deal comes as Air IT approaches its fourth year of sponsorship with the club.
Jimmy Drew, Business Development Manager at Derbyshire County Cricket Club, said:
“We’re delighted that Air IT have expanded their association with the club, taking on full naming rights of the Air IT Elite Performance Centre, which includes branding on and throughout the Centre.
“Air IT have been a long-standing partner of the club, who have used the power of cricket to enhance brand awareness for their business both locally and regionally.
Paul Judge, Marketing Director at Air IT, added:
“After three successful seasons with the club, we’re delighted to take our partnership to the next level with the Air IT Elite Performance Centre. Over the last few years, we’ve seen our profile in Derbyshire grow thanks to the increased exposure our sponsorship has provided, and it’s fantastic to see the Air IT brand regularly featured on Sky Sports.
“We’re thrilled to take on building naming rights, and signage on the whole stand, it’s certainly going to make a big impression.
“We’re looking forward to the return of the Specsavers County Championship and the Royal London One Day Cup in April, as well as Vitality Blast in the summer when we’ll be running some exciting competitions with the club!”
The IT and Communications provider has also appointed Lee Johnson as its Chief Technology Officer and Head of specialist cyber security division, Air Sec.