3aaa Apprenticeships award


Bondholder 3aaa Apprenticeships has been awarded Excellence in Customer Service by the Centre for Assessment (CfA) in a recent assessment.

The award for Customer Service Excellence® aims to bring professional, high-level customer service concepts into common currency with every customer service interaction by offering a unique improvement tool to help those delivering services put their customers at the core of what they do.

The report stated that ‘Members of staff observed at the 3aaa Customer Service Team were extremely polite, focused on pleasing the customer and were definitely willing to go the extra mile’ and that ‘There was a palpable ethos of wanting to gain a deep understanding of the individual customer needs and this made sure that the Customer Service Team at 3aaa could always meet their customers’ eclectic needs’.

Other key strengths that were identified within the assessment included staff attitude and focus, overall customer insight and understanding and a commitment to continuously improving the experience of their customers.

Martin Taft, Customer Service Manager of 3aaa Apprenticeships, said: "We [3aaa] are continuously striving to improve our service, firmly placing the customer at the heart of everything that we do. I am pleased to announce that our enthusiastic commitment to providing Excellence in Customer Service has been recognised and is celebrated in achieving this award." 

Richard Irons, Chief Operating Officer of 3aaa Apprenticeships added "We are dedicated to providing an excellent customer experience to all of our different stakeholders and this award is testament to that. We strive to provide excellent customer service through intrinsically linking it to every element of our customers’ journey with us. We achieve this by embedding it fully in the culture of the organisation."