Burnthebook scores a winner with Football Manager 2019


Bondholder and award-winning creative agency, Burnthebook has been chosen to design and build the new marketing website for Football Manager 2019, the best-selling computer simulation in the world (footballmanager.com).

London based Sports Interactive (sigames.com) a subsidiary of SEGA and creators of the Football Manager series of games, have a world-wide following and the largest player database and scouting network in world football, taking fans to the heart of the beautiful game. 

Burnthebook were briefed to design and develop a pre-launch marketing landing page for the new Football Manager 2019 which went live on 6th August and the main marketing site is due to go live next month (September). 

The pre-launch landing page gives fans a taste of what’s to come with the new game and kick-starts the marketing and promotion of the official launch of Football Manager 2019.

Alan Granger, Marketing Manager at Sports Interactive said, “We approached Burnthebook because we knew of the quality of their work, but also their understanding of our target age group.

"The team at Burnthebook are highly skilled and very commercially aware, fully understanding how as a leading brand, our site needs to perform at the highest level, both on the large screen and on mobile, providing players with the kind of user experience they’d expect.”

Phil Newson, MD at Burnthebook continued: “We completely understood the challenges Football Manager 2019 were facing and the importance of supporting not only the players, but also providing Sports Interactive with a marketing site that can help them to grow sales online. 

"We have always believed that the reason we have been successful for so long and have such a strong client retention rate is because, as a company, we are all about building client relationships, as well as delivering quantifiable return on investment."