Toyota City Industry Fiesta 2018


Derbyshire’s international relationship with Bondholder Toyota dates back to the announcement in 1989 of the construction of their car plant at Burnaston near Derby. In 1998 this was formalised with the signing of an agreement with Toyota City in the Aichi Prefecture of Japan, forging a unique link that continues to go from strength to strength. 

2018 is the twentieth anniversary of the international relationship between Derbyshire and Toyota City in Japan. As part of this, a delegation from Derbyshire will be exhibiting at the Toyota City Industry Festa in Japan on 22 & 23rd September 2018. They will be promoting businesses located in Derbyshire.

Japan is the world’s third largest economy, with a population of 120 million, a GDP twice that of the UK and the world’s second largest retail market. The country has an increasingly globalised outlook, attracting £9 billion of exports from the UK each year.  It is the second largest market for the UK in royalty and licencing income. Japanese consumers spend more on consumer products and seek high value products offering quality, luxury, style and convenience.

Do you have a product or service that you would like to promote to Japanese businesses or consumers? If so, please click on the link and answer the questions:

For businesses seeking inclusion in the Industry Festa exhibition, please complete your details by 19 August 2018. There is no charge to take part in this initiative, which is being undertaken by the Toyota City Partnership Development Board.