Merchant's Jewellers will open its doors this month at Bondholder Mercia Marina and will be selling a variety of diamonds, jewels, necklaces bracelets and much more.
The opening is part of a large investment by Derby couple Karim and Tanita Merchant, who say that it's been their "dream" to open a jewellers.
Entrepreneur Tanita, 29, told Derbyshire Live: "We're really excited by opening this week. It's been our dream to open a jewellers and we can finally do it.
"When we found out that there was a space at the marina, we knew that we had to grab it and we're now opening in the last unit there. It's such a beautiful place."
Merchant's will sell bespoke jewellery including brands such as Lucy Quartermaine, Flash Jordan, Katie Britton and Kapten and Son.
The marina, which is one of the largest in Europe, opened in September 2008 following investment of more than £6 million.
Mercia Marina's £1.7 million Boardwalk development includes: The Boardwalk restaurant and bar; Elegant Touch Beauty salon; Blue Water clothing store; White Finn Clothing; Molly & Co. Accessories; Zing Furniture; Butcher Baker Farm Shop and Coffee House; and pharmaceutical firm Bionical.
The £3 million Piazza landmark building development also includes Bionical’s global HQ as well as bondholder and tapas-style Indian restaurant Lotus Indian Kitchen, Bluebird Gallery, Twigg Home, William Wheelwright Hair Salon and Black By Design’s showroom and shop.