Using data for investment decision-making


Chris Knight, Global Commercial Director of fDi Intelligence, a specialist division of the Financial Times joined us at the Derby Property Summit 2018 to discuss how advances in technology are increasingly influencing investors decision making process.

Over 300 people attended yesterday’s summit, held at The Roundhouse in Derby, to hear how cities can work in collaboration to attract investment and development. Several breakout sessions were run to tailor the delegate experience, including one on Proptech and the use of data in informing investment decision-making.

The Proptech breakout session saw an in-depth presentation from Chris on global investment trends, followed by an interactive demonstration of the GIS planning tool, which Marketing Derby have recently adopted.

The innovative platform provides a geographic mapping tool and local datasets to deliver bespoke data drawn from multiple sources on features such as demographics, labour market and UK benchmarking.  The technology has been pioneered in North America where technology is a key enabler for site-selection consultants, and Marketing Derby staff have worked with fDI’s tech team in San Francisco to develop the tool.

Delegates were walked through the tool using interactive equipment, and particularly enjoyed the chance to test the different ways the software could be used, enabling them to see how beneficial it is in the decision-making process. Many agreed that wider use of this technology could be a game changer for city promotion agencies.

Chris Knight, Global Commercial Director, at fDi Intelligence said: "GIS allows companies open access to big data at their fingertips which enables them to compare investment options and decide what’s right for them."

You can access the Marketing Derby GIS mapping tool via the invest page of the website -