Delegates at Derby Property Summit attended an Invest in Derbyshire breakout session.
Frank Horsley, Head of Economic Regeneration at Derbyshire County Council, presented on Derbyshire’s strong investment offer. Delegates heard about Derbyshire’s major investment sites and Frank said “Global businesses choose Derbyshire as their home, because of its USP as a world class place to live, work and play. Businesses are thriving, productivity levels are up by 15.6% (8.1% nationally) and both business start-up and survival rates have increased for the fourth consecutive year.”
Following the presentation, the panel focused on “the impact of Derbyshire’s strong cultural and tourism activity on the county’s economic development”.
Sally Ambrose of global destination Chatsworth House said, “There are over 1 million visitors a year to Chatsworth across the attractions, events and park. Overseas visitors are increasing and 43% of visitors are staying away from home.” Sally also said, “Collaboration is key to tourism and there is an opportunity for attractions, transport, and accommodation providers to work together to make Derbyshire an even more attractive destination.”
Lindsay Rae of Marketing Peak District and Derbyshire told delegates: “We are working on projects to bring tourists from America, China and Germany, as well as working with Visit Britain and Visit England.” Lindsay went on to echo Sally’s comments about the importance of overnight stays, which are essential for increasing visitor spend.
Dr Peter Dewhurst from the University of Derby said “We are proud of our achievements in Derby, Chesterfield and in Buxton, where we deliver a tourism and hospitality programme there is a real synergy between the success of Buxton and the University. The community and the economy are linked with the University of Derby contributing £32 million to the local economy.”
Joanne Basford has worked all over the world, prior to locating in Derbyshire where she is the founder and owner of two businesses. ToaWst a wine events and sales company and Stainsborough Hall, a holiday cottage business. When asked why Joanne set up a tourism business in Derbyshire, she said “Derbyshire is not seasonal, unlike so many other tourist destinations it offers all year-round tourism. It is centrally located, meaning we attract a lot of family reunions – Derbyshire is easy to get to being only two hours from most places in the country. Derbyshire is a beautiful part of the world; the scenery is stunning meaning when guests arrive they are happy. Add to that that I can go to London for lunch and fly anywhere in the world from EMA. Derbyshire was the obvious choice and the support we receive in the county is incredible.”