Raising Aspirations

Bondholder and creative agency Burnthebook has completed a brand design project with Year nine engineering students at Derby Moor School in Littleover.

Burnthebook is part of the Derby City Enterprise Adviser Network, led by fellow Bondholder Derby City Council, to help young people develop employability skills and inspire their future career choices. 

The company is also a Cornerstone employer - working as part of the Derby City Council and D2N2 programme to tackle social mobility under the city’s status as an Opportunity Area.

Students at Derby Moor were supported by the creative team at Burnthebook to develop the branding and packaging for a health drink.  They then pitched their products in a 'Dragon's Den' style presentation with the winning team awarded by the company with £50 vouchers and £25 each for two runners up.

Burnthebook Director Jackie Clarke explained: “As a Cornerstone employer and part of the Careers Enterprise Network, we were keen to work with Derby Moor Academy both for the benefit of the students and for our creative team here as part of their professional development."

Jacqui Kinch, Enterprise Coordinator for Derby City, said: “Bringing employers into the classroom helps students make the link between the between the relevance of what they do in lessons and how this contributes to employment opportunities.  The ultimate aim is to raise aspirations and in doing so improve attainment."

If any other Bondholders would be interested in developing a curriculum project with a local secondary school please contact Jacqui Kinch, Enterprise coordinator for Derby City Council, Jacqui.Kinch@derby.gov.uk