DE22 Creative are walking tall

Bondholder DE22 Creative, of Friargate, Derby and Alfreton based safety footwear specialists Rock Fall UK are making big strides together in their newly formed partnership.
In late 2017 DE22 were the carefully selected creative agency to develop the new mainline catalogue range for Rock Fall, the second-generation specialist safety footwear manufacturer. DE22 demonstrated an unrivalled desire to work with the company, and with their approach of adding value at every stage and results driven strategic input, Rock Fall had great confidence in DE22 becoming their partner of choice for this project.
Paul Wilson, Marketing Manager at Rock Fall said: “Our last catalogue was incredibly well received by our customers and the rest of the industry, even being recognised in an international award. We knew that our customers were expecting even better this time around and the importance of the right creative partner to achieve this can’t be stressed highly enough. The team at DE22 have embraced this project and understood the fundamental information behind our sometimes highly technical products in a way that no other agency has before.”
As a result, DE22 have secured a pronounced and comprehensive rebrand with Rock Fall.
Speaking about the rebrand, Martin Griffiths, MD of DE22 said: “Rock Fall have a fantastic name and great heritage behind their business. They have an impressive and extensive range of ‘Industry Defining’ products which we were excited about helping to promote. During the development of the catalogue it was clear that the team wanted to evolve their growing brand and plans were conceived for the current rebranding project. DE22 were happy to be on board developing Rock Fall’s brand guidelines and advising on creative look and feel to reflect the company’s core values and in turn enabling strategic development.”