East Midlands collaborate post-MIPIM


The Midlands economy is in its strongest position yet to help reshape the new relationship with the EU and wider world, with the East Midlands poised to play a vital role. This was the message at the EM4 Summit, held at East Midlands Airport last month, which gave attendees the opportunity to hear from the region’s investment promotion agencies about the region’s strong investment narrative.

Home to more than 10 million people and 440,000 large and small businesses, the Midlands as a whole has more than £11bn in investment opportunities on offer. The East Midlands economy alone is worth over £100bn, the fastest growing outside London, and with a population of 4.7m, with a favourable number of both skilled workers and large businesses the region is set to prosper.

Marketing Derby, Invest in Leicester, Invest in Nottingham and other public and private sector businesses joined forces to represent their cities and counties to sell the narrative at this year’s MIPIM. EM4 guests heard about the success of the event, with the East Midlands an active part of the Midlands UK Pavilion which welcomed more than 4,700 visitors, a 57% increase on 2017.

The keynote presentation at EM4 was from leading national think-tank, Centre for Cities on why the East Midlands has such a strong offer for domestic and overseas investors. Other speakers included global property and construction consultants Gleeds, Henry Boot Developments and Rolls-Royce.

John Forkin, Managing Director of Marketing Derby said: “It is fantastic that the East Midlands work together to showcase the offerings within our region. Derby’s activity at MIPIM included over 100 meetings and an over-subscribed Embassy which resulted in a record number of leads.”

Plans are underway for the investment promotion agencies to work together on attracting London investors and developers at an event in the autumn.

The event is part of the "Invest in D2N2" project, which is part-funded by the European Regional Development Fund (ERDF) as part of the European Structural and Investment Growth programme 2014-2020.