Purpose Media calls for backing of new grassroots football club

Bondholder marketing agency Purpose Media is calling on fellow Bondholders to get behind a new grassroots football club’s ambitious plans to create a new £2m state-of-the-art community sports facility.

Matt Wheatcroft, Managing Director of the creative firm, is Chairman at Sleetmoor United and is on the lookout for businesses in Derby to come on board as sponsors of the new club.

Sleetmoor United brings together ADASC FC, GFC Alfreton Town Girls and Ladies and Leabrooks Juniors FC into a single club, with a vision to establish one of the premier grassroots football facilities in the East Midlands.

It has 37 individual teams spanning a full range of age groups, plus a nursery system, giving it the size and scale to provide football to the community for years to come.

Notable past players of Sleetmoor’s three constituent clubs include former Derby County favourites Rob Kozluk and Andy Garner. 

The club hopes to secure a business sponsor for each individual team, with packages costing just £500 for the 2018/19 season.

Purpose Media itself has already pledged £100,000 worth of business and marketing support to the club over the next three years free of charge, to help it bring its ambitious plans to fruition.

Working with a range of funding partners including the Football Foundation, the FA, local authorities and a wide range of third parties from business and the community, Purpose Media will help the club to raise the £2m it needs to fund the plans.

It has already secured funding pledges of £1m. The cash will be invested in revamping the existing facilities at Sleetmoor Lane Sports Ground, in Alfreton, with a floodlit, all-weather (3G) pitch, a state-of-the-art clubhouse facility and general site improvements including better drainage and playing surfaces for the club’s remaining six pitches, along with improved site security and car parking.

Matt said: “We’re passionate about sport here at Purpose Media and as a long-standing supporter of local grassroots football, we’re delighted to be lending our full support to Sleetmoor United to help it make its plans a reality.

“Sleetmoor United has the potential to become a standard-bearer for grassroots football in the East Midlands and beyond and businesses in Derby have the opportunity to support the club from the start, to help it achieve something special.

“It would be great to get as many Bondholders as possible on-board to help provide football and other sporting opportunities to youngsters and the wider community for many years to come.”