Bondholders 3aaa have signed for another year as Principal Partners with fellow Bondholder Derbyshire County Cricket Club.
The hugely successful partnership, launched in 2014, sees 3aaa Apprenticeships hold the naming rights for The 3aaa County Ground and sponsor the Club’s Vitality Blast kit.
The Ofsted ‘Outstanding’ national training provider has also provided Derbyshire with a number of talented Apprentices across all areas of the business and now provide members of the off-field staff with a bespoke Leadership and Management programme.
Derbyshire Chief Executive, Simon Storey said: “We are now entering the 5th year of our partnership with 3aaa Apprenticeships and it has been a positive relationship throughout. We both share a commitment to developing our people and adding value to the local community.
On and off the pitch, the partnership has been extremely positive and we are very grateful for the constant support that we get from Pete, Di and the rest of the team at 3aaa and we look forward to this continuing in 2018.”
With 3aaa Apprenticeships’ continued support, Derbyshire has been able to continue its investment on-the- field, while also improving facilities at The 3aaa County Ground, as the venue looks forward to an exciting year of events, which includes hosting the world’s biggest girl group, Little Mix, live in concert on Thursday 19 July.
3aaa Apprenticeships are currently at the start of an exciting year themselves, with the Apprenticeship Levy now in full effect.
The government initiative, which came into place in April 2017, has dramatically changed the Apprenticeship world and 3aaa Apprenticeships are widely known as the thought leaders within the industry.
They work closely with their partnering clients to help them utilise their Apprenticeship funds effectively, with over £40million worth of levy funds under their management nationwide.
Group Chief Executive and Co-Founder of 3aaa Apprenticeships, Peter Marples commented “We are delighted to be supporting Derbyshire again and deepening our partnership with the club. We have enjoyed a fruitful business relationship and our involvement with the club works for us as a business.
It is especially pleasing to support our home county and city, where our business of nearly 500 staff is headquartered. We wish everyone our best wishes for the forthcoming season and particularly hope we can go two steps further than last year in the Vitality Blast.”
Sharing similar values of adding value to the local community and using the Power of Sport to offer life changing opportunities to a range of different people, the two organisations both look set for an exciting year.