Leading retail data consultants CACI have announced that Derby has risen to 24th place in the national retail centre rankings, putting the city in the top 1% of UK retail destinations.
The study, which was recommissioned by Marketing Derby and Bondholder Derby City Council, follows studies in 2007 and 2012. In 2007, Derby was 64th in the rankings, conducted prior to the opening of Westfield Derby, now Intu Derby. In 2012, the city rose a huge 30 places as the impact of the new shopping centre made itself felt.
The rise to 24th is underpinned by impressive demographics, with the largest catchment coming from the city and surrounding villages. The wider catchment area falls between Newark on Trent, Chesterfield, Stoke on Trent and Leicester.
The success of the city can be put down to a strong offering at Intu Derby, which sees 25 million visitors each year, and the Cathedral Quarter, which secured the Best UK City Location award at the Great British High Street Awards 2017.
John Forkin, Managing Director of Marketing Derby, said, “We commissioned this study with Derby City Council and it shows that the city is getting better at retaining the wealth we create. Residential spend is now £638million but we can still improve on tourist and worker spend.”