With 2018 being my first MIPIM, I have to admit I wasn’t completely sure what to expect from the experience. I’ve spent the best part of the last six months preparing for the biggest investment event in the Marketing Derby calendar, so I was nervous and excited to see it all come together. MIPIM veterans warned me how exhausting it would be, filled me in on the events that were not to be missed and constantly reminded me to pack comfy shoes and an umbrella.
The networking started on the plane, as we travelled as part of the Midlands UK delegation from Birmingham airport, but Tuesday was the first day of the exhibition. From the moment we boarded the train in Nice my expectations were met and exceeded. The journey into Cannes was as stunning as promised, and the closer we got, the more the train filled with delegates making their way to MIPIM. The anticipation built further as we walked down towards the Palais des Festivals and the crowd swelled – while I expected the scale of the exhibition I had no idea of the volume of people that would attend.
2018 is the second year Marketing Derby has collaborated as part of the Midlands UK Pavilion. 2017 was incredibly successful, and 2018 looks set to build on that with improvements to the Pavilion including a terrace area for meetings and air con – we weren’t sure how much use we would get out of these in advance due to the adverse weather conditions but luckily the sun shined on us today and our packed meeting schedule went ahead as planned – all while we got a much needed hit of vitamin D.
After a crammed schedule on Day 1, I was ready to recharge the batteries when we finally made it back to the hotel at about 10:30pm ahead of the fully booked Derby City Embassy and some big announcements for the city.
Stay tuned to MDTV for live updates throughout the week.