Prime-Time for Driven Media

Ed Hollands will appear on an episode of the current series of Dragons’ Den on February 11 2018. 

The 23 year old owner of Bondholder DrivenMedia has spent the last two years building his business which uses the advertising ‘space’ on the sides of trucks and lorries to market products and services.

Today Ed works with a range of hauliers, advertisers and marketing agencies including Three Counties Contracts and The Outdoor Advertising Directory. 

Ed decided he’d like to apply to appear on Dragons’ Den in the hope of impressing one or several of the Dragons. He applied and was selected to present a pitch to the Dragons. 

He said:  “There were a number of reasons why I applied to participate in the series. I wanted to raise awareness about the business however, more significantly I need to raise funding to take DrivenMedia to the next level. I appreciate I’m rather young to enter the Den but I’m not going to let my age put me off.”

Ed will be making his screen appearance before the Dragons on Sunday (February 11).  Watching him will be his business mentor Graham Mulholland, a well-known entrepreneur based in Derby. 

Graham has helped Ed re-think his original approach and has advised him on forming key strategic business partnerships.

Graham said: “While I consider it my duty to pass on my knowledge to the next generation of business leaders, I’ve relished mentoring someone as talented as Ed. He absolutely deserves his time in the Den. We practised his pitch until it was perfect. I’m confident he’ll face the Dragons and be ready to seduce them with his business proposal.”

Ed said: “Thanks to my mentor Graham, I wasn’t nervous on entering the Den. I know my business works and I have the business acumen necessary to ensure I can deliver.” 

Dragons’ Den has been running for 12 years on BBC Two. In this latest series,  the ‘Dragons’ multi-millionaire investors are: Deborah Meaden, Peter Jones, Jenny Campbell, Tej Lalvani and Touker Suleyman.