Smooth Sailing

Bondholder Champions (UK) plc have been selected to implement a worldwide communications strategy for Powerboat P1 Management Ltd.

P1 are the global rights-holder for the P1 SuperStock powerboat championship, P1 AquaX personal watercraft championship and P1 Jetcross stand-up ski racing series, with offices in Florida, London and Malaysia.

The firm has chosen Champions to deliver a global communications service with the aim of bringing this exhilarating sport to a wider audience. Impressed with what Champions could offer in terms of in-house expertise, along with delivering a comprehensive PR strategy, the team will also offer social media support.

This latest signing highlights how successful Champions’ ‘Perfect 10’ business model is, which allows clients to pick and mix the right support for their business, as Champions’ Managing Director, Matthew Hayes, explains: “We are a full-service agency but appreciate that not every client needs a complete solution. In the case with Powerboat P1, they knew the level of support they required and we were able to tailor a package to suit which includes a blend of PR, digital and brand management.”

The ‘Perfect 10’ which forms Champions’ offering includes creative, marketing, advertising, media, publishing, digital, celebrity management, web, events and of course, PR.