Bondholder DE22 has increased its team by six new members in 2017, and has come to a new motivation which has led to a rethink of the brand.
Managing Director, Martin Griffiths said: “Collectively we felt it was time to re-address our brand to reflect our evolution as a business. We embraced the same processes we undertake for our clients, and honestly, something that we do as second nature every day is a tricky thing to do for yourselves. We’ve invested in our brand for the future to reflect the people we have and the products we offer. Our aim, always, is to create beautifully crafted design but we want it to have real purpose, real long term ROI for our clients. We want to continue to forge lasting relationships and refining our culture will help us to do this. People buy from other people, not corporations so it was really important for our tone of voice to show our personality."
Based on Friargate Derby, DE22 was formed in 2010 have developed a strong team but are still looking to grow to cope with demand.
Tamsyn Port, Creative Lead commented: “We can’t wait to unveil our new site and show you what we’ve been working on. We have an awesome team at DE22 with a diverse range of skills and I’m excited to see what the future will bring. We will continue to add to our collective of passionate creatives, strategists and marketeers with the right people who share our vision.”
Having been Marketing Derby Bondholders for over 5 years they have created strong client relationships within the city, and have now proven they have the capabilities and resources to provide outstanding results for leading national brands.