It has been announced this week that Marketing Derby has beaten competition from New York and Hong Kong - which came 2nd and 3rd respectively - to win Best Investment Promotion Agency Web Strategy in the Financial Times fDi intelligence Strategy Awards 2018.
fDi Intelligence is a service from the Financial Times, and is the largest Foreign Direct Investment centre of excellence globally. When writing about Marketing Derby in its awards release it said:
“Marketing Derby employs the latest technology to attract investors to the city and provide intelligent information on its investment sites and offerings, from a virtual reality map giving the user a complete view of the city’s key development sites and a tour of Derby, to a GIS-enabled web platform providing data, analytics and property information for potential investors.
“Outreach efforts receive support from active social media accounts – more than 12,500 followers on Twitter, live streaming on Periscope and videos with the latest news on YouTube. Traffic to the agency’s website, which operates as a news feed for prospective investors, increased by 55% between 2017 and 2018. Two newsletters (one biweekly and one monthly) give subscribers an in-depth view into the latest local business developments.”
John Forkin, Managing Director at Marketing Derby, said: "We work very hard to ensure that our digital platforms are innovative, engaging and informative for our investors including campaigns in markets such as China. To be recognised by fDi Intelligence as being amongst the world’s best is a stunning endorsement for the whole team, both here at Marketing Derby and with our partners and Bondholders, which we really welcome."
The New York City Economic Development Corporation and Invest Hong Kong were both highly commended. New York enjoys an online audience in excess of 250,000 and Hong Kong launched a mobile app.