World-beating team flies the flag for Derby

Team HUUB.jpg

Bondholder-supported and Derby-based track cycling HUUB Wattbike test team will be travelling to the latest stage of the UCI World Cup Series (London) this weekend sporting a newly-designed Derbados flag. The team, who train at Bondholder Derby Arena, are currently the fifth fastest track cycling teams in the world.

They are aiming for Gold in the meet at London’s Olympic velodrome having already beaten some of the world’s top teams – including Team GB – at the Recent Track Cycling World Cup series competitions in Germany and Canada. With their sights set on home turf advantage, lead sponsors and Bondholder HUUB have designed a special Derbados flag and T-shirts to hopefully inspire the team to podium success.

The team, already renowned as ‘mavericks’ in the track cycling world, have pledged to drape the specially-designed flag around their shoulders for their lap of honour and medal presentation – should they win.

Dean Jackson is the owner of HUUB who are now the main sponsors of the team – supported by a number of other locally-based businesses. He said: “The name Derbados has been knocking about for years on social media particularly as an affectionate term for Derby.”

“The boys have taken it a stage further – referring to their home and training base as the ‘People’s Republic of Derbados’ which has created quite a storm in the cycling world. “We therefore decided to design the team a special flag and T-shirts for podium celebrations with references to the Silk Mill which is over the road from our offices, an aero engine to represent engineering at its finest, the Derbyshire crest and of course some palm trees!”

“They have done brilliantly in the UCI World Cup Series so far – coming second in Canada and fourth in Paris and Berlin so we know that a gold medal is within their reach. Derby as a whole should be very proud of this team. They epitomise the city’s credentials in innovation, technology and sheer determination and are definitely one to watch.”

Team manager and rider Dan Bigham continued: “Although this is a bit of fun and a tongue in cheek reference to the fact that we are taking on the might of the world’s national track cycling teams, there is more serious message behind it. The Derbados flag represents the fantastic, warm welcome that we have received by the sporting and business community in this great city since moving here to live and train.

“Raising the profile of Derby in this way is therefore the least we can do to say thank you to everyone who has supported us so far.”

This season, the team have the added benefit of drag-reducing cycling kit which has been produced specifically for them by HUUB using a patented performance-enhancing design developed in partnership with computational fluid design experts, TotalSim, from Brackley, Northamptonshire.

Team members are Dan Bigham, Harry Tanfield, John Archibald, Jacob Tipper, Jonny Wale, George Peasgood and the newest signing – American Ashton Lambie who is the Individual Pursuit world record holder.

Fellow sponsors include Bondholders Derby City Council with access to the velodrome, Derbyshire Institute of Sport, the University of Derby, Derby College, Bowmer & Kirkland, Century Mobile and Invictus Communications.