The power of the motto


Bondholder Dragonfly Directors, an Ashbourne-based business consultancy, has published its first coffee-table reader ‘The Power of the Motto’.

The Power of the Motto presents 21 powerful business insights inspired by selected mottos of the British Army's regiments and corps.

In highlighting these mottos, the authors seek to provide a view on how historic words intended to inspire a military audience have real resonance in a contemporary business environment.

With a foreword provided by a serving member of the British Army's Executive Committee of the Army Board (ECAB), the insights have been drawn from three decades of experience in leadership roles within both the British Army and Industry.

Aimed at leaders and developing leaders., the book is now available through Amazon books.