The brew - a 4.3% easy drinking amber ale - has been named ‘Clear as a Bell’ and is on the bar now.
Derby Brewing Company Director, Paul Harris says, “Offering a house beer is a great way for venues to offer their customers something really personal without having to brew it themselves. We work with the venue to identify the flavour and style of the beer they want then our brewing and marketing teams produce something truly unique that will really stand out on the bar.”
'Clear as a Bell’ joins the extensive list of house beers brewed by Derby Brewing Company which also includes ‘NITBY’ for Kedleston Park Golf Club, ‘Red Cow Ale’ for the Red Cow in Allestree, ‘Nibilick Nobble’ for Breadsall Priory, ‘Quaffable Cosy’ for the Cosy Club Derby, ‘See You at Seven’ for Seven on Pride Park, ‘Five Lamps Ale’ for the Five Lamps Pub and many more.
Bell Hotels owner Paul Hurst said, “As a cask marque approved venue and with so many real ales on offer we are often asked if we are going to brew our own beer as The Old Bell did originally have its own brewery which was established in 1865. Parts of the brewery are still unused to the rear of the building however we decided it was best to let the experts brew something special for us.”
Real ale fans will get to meet the brewer 5pm-7pm Friday 19th October at The Old Bell for the official launch of the new beer.