Fluid Ideas charity re-brand

Bondholder Fluid Ideas has been working with Derby's oldest charity to give them a brand new look.

Liversage Trust was first established in 1529 but found that, despite being Derby’s oldest charity, many Derby residents were not aware of them.

Over the past months, with support from Fluid Ideas, the charity has sought to change this; raising the profile of their brand and making Derby residents aware of their core message:

“Almost 500 years since the formation of our charity, there are still people in Derby that struggle to afford the cost of living. And as long as the people of our city need help, the Liversage Trust will be here for them.”

Liversage Trust has supported 661 Derby residents in the last year, through Almshouses, their care home, and hardship grants. Many recognisable buildings across Derby are owned by the charity, including their head office on London Road — the rebrand looks to highlight the groups ongoing work through a fresh identity, website and photography that captures their work.

Speaking of the rebrand, the Chair of Trustees, Janet Till said: “In an effort to reach out to more people within the City we are launching a new corporate identity and website. This will enable more people needing care or housing help to access everything that we offer.”

Ella Robinson who led the project at Fluid Ideas said:

“It’s been fantastic to work with the team at Liversage Trust and deliver a brand, website and social media support that showcases the important work the charity undertakes. Just delving in to the history of this Derby institution shows the important role it has played in helping those in the city who need support”.