Chinese investor and Bondholder Longhe UK Ltd, who specialise in forklift truck attachments, supplying the warehousing, logistics, construction and rail industries, have set up their UK base. Longhe UK is the UK arm of China’s premier forklift truck attachments manufacturer, the Longhe Intelligent Equipment Manufacturing Company. Based in South East China, it has over 350 employees.
The decision was made to open an office in the UK following Longhe’s passion for international business between China and the UK, with Derby chosen as the location.
Lily Fu outlines the vision for Longhe UK as “Our aim is to deliver first class service and best quality to our UK and European customers, and meet all the needs of the broad spectrum of customers who come to us for proprietary forklift truck attachments and tailor-made items. We are committed to serving the material handling industry, maintaining our reputation as premier solutions providers, and above all, to providing our industry with a professional, experienced and reliable source of help for resolving material handling equipment challenges.”
“OEMs are the key driver for our business. We are working to improve our customer service to OEMs with local contact and full engineering support in the UK. Based on our bilingual culture background, we can act as a consultation agency enabling OEMs here to deliver a better performance and overcome the language and culture difference.”
Longhe supply major OEMs such as JCB, with key customers also including Neckar, Kion Baoli, Lektro and Bridgestone Tyres. Products can include forklift truck or heavy-duty attachments, fabrications and machined parts.
Lily Fu said “Our bilingual culture sourcing and engineering consultation expertise make OEM companies across the engineering sectors proud to work with us, reducing risk in the international procurement process.”