Bondholder Leigh Timmis took the Dare to Dream spot at this year's Marketing Derby Annual Business Event inspiring the audience to break social convention.
Round the world cyclist, Leigh engrossed the audience with stories of his round the world trip, and peaked their interest in his next challenge - a Guinness World Record attempt.
Leigh is aiming to break the record for the fastest cycle across Europe. He is working with a team at Bondholder the University of Derby to develop a thorough training and testing schedule.
Speaking after the event Leigh said: "It was a privilege to present the keynote speech in front of Derby’s business leaders at the Marketing Derby Annual Business Event. In celebration of the city’s 2017 achievements, I’m honoured that my accomplishment was chosen to represent what happens when you "Dare to Dream".
"Drawing on the experience of stepping out of my comfort zone to cycle around the world, my story demonstrates that it’s only by taking the more difficult path and overcoming the challenges along the way, that we will discover our greatest potential."
Overall, Leigh delivered an inspiring message to the business community, encouraging them to be brave and to step outside their comfort zone.