DE22's UK-Wide Campaign

Bondholder DE22 Creative is about to complete a consumer outreach campaign for Halewood International's Eisberg Wine.

As part of the outreach campaign which can be viewed at , the Bondholder company delivered the full management of a UK-wide competition, designed the neck collar that sits on130,000 promotional bottles, which are still available in Tesco, Sainsbury’s, Morrisons, Ocado, Co-op, Asda and Waitrose supermarkets across the UK.

The competition has been strategically timed to run during the OVO Energy Tour of Britain due to Eisberg sponsoring the Sprint Jersey for the event as well as a short time before and after. The cycling market is the main target audience for the competition, with first prize being a Canyon Ultimate Road Bike worth over £2,000.

DE22 Creative has managed the whole process: creating the competition, branding, collar design, designing and launching the landing pages for the competition, management of data and drawing and notification of winners, which is yet to take place.

Andrew Turner of Halewood International said: “DE22 has improved and built on the Eisberg brand, taking it to another level by understanding our market.”

Martin Griffiths of DE22 added: “To be able to support Eisberg with its marketing activity for the OVO Tour Of Britain has really allowed us to cement the position of the brand. At present the entry levels are exceeding expectations which delivers on the agreed ROI, so pop along to Tesco buy a bottle and enter.”