Bondholder Brings Together Two Giants

Bondholder Sine Qua Non (SQN) has been the catalyst for a new brand partnership between materials handling manufacturer, Yale®, and MotoGP™, the FIM MotoGP World Championship.

The new brand partnership sees Yale appointed as the designated Forklift Supplier to MotoGP™ from the Czech Republic round of the Championship, which takes place this weekend.

Claire Ritchie, SQN CEO, said: “It has been our pleasure to bring together two leaders in their respective industries, with Yale and MotoGP™ sharing the same innovative, dynamic and technology driven values.

"With our long-standing involvement in the MotoGP™ paddock dating back over a decade, we recognised the value that the sport would bring to Yale, and the mutual benefits that would be derived between the two organisations. We look forward to helping both parties extract the most from this new brand partnership.”