In the newly created role Veronica is focusing on planning and executing a new Public Relations and Marketing strategy, reaching out to influencers and improving Neo Elegance’s social media.
She said: “I am very pleased to have the opportunity to work in the field I am passionate about and have written my dissertation on. Having the previous research experience gave me the knowledge to develop a consistent strategy that will bring in more sales and notoriety to the brand”.
Farrah Allarakha, Director at Neo Elegance, said: “It is great to have someone so enthusiastic about the job working in our office. Veronica has shown ability to boost the company’s marketing communications, making it more effective reflecting in results”.
Kieran Chester, the University’s Employer Engagement Officer, added: "It's been great working with Neo Elegance to create a role through the Derby Internship Programme, which offers paid work experiences for our students, whilst supporting local businesses with ERDF funding. It's been a pleasure working with a local, forward-thinking company and we can't wait to see how Veronica's skills and passion can benefit Neo Elegance in the future!"