Bondholders' Collaboration

Bondholder Threehundredandsixtydegrees has teamed up with award-winning digital marketing agency and fellow Marketing Derby bondholder Burnthebook to create a new website for the office refurbishment specialists.

Threehundredandsixtydegrees has recently invested in a re-brand and refocused its operations to a corporate market.

Business Development Manager Helen England explained: “As a design-led company operating in a fast moving industry it is vital that our website reflects our expertise in providing a full service to project manage office fit outs from conception to completion and handover.

“I met Burnthebook at a Marketing Derby networking event and there was a great synergy between us as fellow Bondholders, family owned and of a similar size.

“I particularly benefited from Burnthebook’s clarity in the process so I knew exactly what I needed to provide.

“We are delighted with the results.  The website has already attracted new visitors and we have received very favourable feedback from clients and suppliers on social media.

“I am confident that this will prove to be a very effective marketing tool with a substantial return on investment.”

Phil Newson, Director and Co-owner of Burnthebook concluded: “As with all our clients, we have worked closely with Helen at Threehundredandsixtydegrees to identify their goals and objectives, which in turn enables us to help them achieve their requirements through our agile driven processes.

“This included ensuring that the site reflected their brand values; had the flexibility for them to update themselves via the CMS, was search engine friendly and responsive for mobile and tablet views.

“Part of their KPIs was to set up several tracking mechanisms to enable us to report and measure the success of the website and any future marketing initiatives, so that we can make informed decisions in the future based on real data.”