Premium retailer Jack Wills is set to open a new store in Derby.
The clothing store will operate from the city's Cathedral Quarter, home to other premium retailers including Dr Martens and Joules.
John Forkin, Managing Director of Marketing Derby said: "Jack Wills' expansion into Derby is great news for the city. Derby presents a strong retail offer; not only has the Cathedral Quarter received the 2016 Great British High Street Award, but the city has been named by leading property publications as a top ten location for premium retail opportunity.
"This latest investment shows that retailers are recognising Derby as premium retail destination."