Toyota Motor Manufacturing UK has reported its best monthly UK sales figures for a decade, which it says has been driven by an increase in demand for hybrid cars.
In March the company sold 29,415 vehicles, and demand for the Auris Hybrid has risen by more than 40% compared to the same period last year.
The Toyota Auris is manufactured at the company's Derbyshire plant.
Paul Van der Burgh, Toyota GB President and Managing Director, said: "The record results we achieved in March and the strong growth evident throughout the first quarter reflect an important shift in people's mindset.
"What we are hearing from customers and from our retailers is that interest in clean powertrain technologies is increasing and that the benefits they have for air quality are becoming an increasingly important consideration when buying a vehicle.
"Our wide range of advanced hybrids is being sought out as cars that can deliver significantly lower emissions while providing all the benefits of practicality, reliability, quality and competitive ownership costs that people expect."
This latest round of good news comes after Toyota announced a £240m investment into its Derbyshire plant. The investment will improve plant competitiveness and additionally it will promote UK supply chain efficiencies.