Bondholders Collaborate

Bondholder MSG Tours has teamed up with fellow Bondholder Koobr to enhance its brand communications and marketing activities.

Mark Gardner, Founder of MSG Tours, said: “As a rapidly growing company, MSG required a skilled set of hands to assist with our migration to new markets, maintaining our on-brand communications across various channels. Without an internal resource, we reached out to Koobr to provide a rounded marketing solution.

“Already, our social channels are gaining extra traction, positivity, and engagement, whilst our poorly-performing website is now our strongest lead-generation tool. The graphic design support from Koobr means we are now able to enhance our marketing activities even further with the creation of a new brochure that accurately reflects who we are, and enforces our company’s ethos of delivering the very best the sports and education travel industry has to offer.

“Most important of all, our customers are noticing our facelift and continued interaction with them, which is the highest compliment we can pay to the decision to work with Koobr.”

Craig Barker, Director at Koobr, added: “Working closely with MSG, becoming an integrated part of their team, has certainly helped us to realise their marketing objectives to full effect. It’s also been a fantastic experience working with such a warm and friendly group of people who share our love of coffee!

“We pride ourselves on building strong, collaborative relationships with everybody we work with, becoming their dedicated marketing department. This, we believe, yields the best marketing results for all our clients.”