Tourism’s annual economic value to the Peak District, Derbyshire and Derby has broken the £2 billion barrier.
Research conducted by Global Tourism Solutions (UK) reveals that tourism's financial contribution continued on an upward curve in 2016, bringing in 39.9 million visitors. Tourism also now supports almost 28,000 full-time equivalent jobs – an average annual increase of 1.5 per cent since 2006.
Councillor Barry Lewis, Leader of Derbyshire County Council, said: “This solid, steady progress is great news for the local and regional economy.
“It’s vital that both public and private sectors continue to work together to maximise the number of visitors, investment and high quality jobs that tourism can generate."
Jo Dilley, Managing Director, Marketing Peak District & Derbyshire, added: “We’re delighted that the area is performing so well and showing sustained growth over a ten-year period in an increasingly competitive global tourism market.