Koobr is Shaping Up

Bondholder Koobr has taken team building exercises to a new level — incorporating actual physical exercise.

The creative agency has taken part in weekly training sessions with the help of fitness and nutrition expert Michael Pearce, who has been working with the team of creatives and marketers to whip them into shape, whilst strengthening team bonds as a whole.

Craig Barker, Koobr's Managing Director, said: "“I’ve always made a point of looking after the wellbeing of my staff, and I believe its a responsibility all forward-thinking organisations should undertake. As well as reducing physical and mental illnesses like stress, anxiety and depression, corporate fitness also improves productivity and attentiveness. All in all, it’s important to any business.

“Since embarking on this journey, we’ve definitely grown tighter as a team. Whilst we’ll continue to train and eat properly for our own personal reasons, it’s pretty fair to say that we’ll continue training together and keep getting healthier as a group in order to support and motivate each other towards our collective goals and ambitions.”

Now Michael is working with fellow Bondholder Purely Digital, after being recommended by Craig and seeing the phenomenal transformation of his team.