Dean's Dare to Dream

Following in the footsteps of David Williams of Geldards, Liz Fothergill of Pennine Healthcare and Kathryn Mitchell of the University of Derby, Dean Jackson from HUUB delivered his Dare to Dream speech at this year's Annual Business Event.

Inspired by Disney, Dean shared his opinions on how Derby can think differently. His speech emphasised the need to take pride in the city.

Dean said: "Just imagine if Derby was Disney – if it thought a little more Disney and if it thought how Disney would present a city. We look at St Peter's Street, which is going to re-ballot to become a Business Improvement District. Quite honestly, in my opinion, it really needs it. There's empty shops, overflowing and dirty rubbish bins, chewing gum all over the streets – it's just not Disney. We need to look at St Peter's Street and other parts of the city and think a little like Walt.

"If Disney had an empty shop, they'd put graphics on it – a jungle scene with giraffes, monkeys and hippos for example, who knows? I doubt they'd leave it empty looking pretty rough. Maybe as a character of Disney, a member of the cast, there's a business that can do something about that."

Dean called on the city's business community to help with this vision:

"If Derby were Disney – and I know on some Saturday nights it can be a bit of a Jungle Book out there – who would make it happen? And the reality is it's us. It's the wider community and its businesses. It's the service providers, it's the commercial element, it's the retail sector and it's the people here."