As well as making the website a go-to destination for Rams news, features, interviews and tickets, the club is determined to provide a whole new online experience for fans.
"We are delighted to be able to partner with Purpose Media for this ground-breaking project."
— Sam Rush, President and Chief Executive of Derby County Football Club
President and Chief Executive of Derby County Football Club, Sam Rush, commented: "The club website has been outside the club’s control for over 16 years, in which time digital technologies have transformed the way we all live our lives. By creating a brand new up-to-date digital platform, we will not only be able to take advantage of some of these technologies, we will also be able to provide our supporters with a much improved online experience."
He concluded: "We are delighted to be able to partner with Purpose Media for this ground-breaking project."
Managing Director of Purpose Media, Matt Wheatcroft, said: “We’re incredibly proud to be working with Derby County Football Club on the new website. We’ve seen some fantastic results with the WeAreDerby site and have a great relationship with the club, so the next step is to build on that and create something truly special.
The club wants its supporters to be involved in the process of building the new official website and other digital platforms from the word go, in order to provide feedback over the coming months. Fans can register their interest to participate here.