Global business invests in Derby Bondholder

Leading Derby-based strategic marketing agency and Bondholder threeguru, has been selected by Lloyd’s Register, a London based international service provider, to promote health and safety throughout its global operation.

With over 9,000 employees worldwide and a turnover in excess of £1 billion, Lloyd’s Register was looking to engage ‘hearts and minds’ with a series of ‘Make Safety Personal’ and ’Golden Rules’ corporate videos and a suite of supporting marketing collateral.

Commenting on threeguru’s new account win, Digital & New Media Director, Lee Day, said, “This is great news for threeguru and the wider Derby design community. It sends a strong message that Derby is a creative hub to be reckoned with and is open for business to London based marketers and blue chips looking to increase their return on their investment.”

Threeguru’s link up with Lloyds Register will be worth up to £50k for the Derby firm

The agency's creatives adhered to strict brand guidelines throughout and embraced Lloyd Register’s key values to initially produce a make safety personal video to promote safety at the heart of the workplace.

Work is also well underway on a series of ‘10 Golden Rules’ training videos that will deliver a distance learning health and safety message throughout the Groups maritime division.

James Pomeroy, Lloyds Register’s Health, Safety, Environment & Security Director, said: “As an organisation with safety at the heart of our work since 1760, the health and safety of our employees is very high on our agenda.”

He continued: “With the help of the threeguru team Lloyds Register were able to organise 79 activities in 32 countries to promote World Safety Day”.