Bondholder and Derby-based marketing agency Threeguru was recently commissioned by Graham Penny Auctions to create an animated TV advert to be aired on ITV Central.
Threeguru was given a brief to increase local exposure by developing an animated character to showcase the brand and property auction services on offer.
Luke Sherwin, Strategic Director at Threeguru, said: "Video animation was our preferred communication channel when developing this project, it allowed us to be punchy and interesting in a way that video or photography couldn't."
Chrissie Walker, Marketing Manager at Graham Penny Auctions commented: "The advert encompasses the wide range of residential properties we sell whilst focusing on Graham Penny Auctions as a brand. We are all thrilled with the end product and look forward to seeing it on ITV Central East as part of a concentrated campaign over the coming weeks."
Threeguru continues to work with Graham Penny Auctions on other creative projects including local press and email campaigns.